Volcom FW19/20 Women's Outerwear

Volcom Women’s Outerwear FW19/20 Preview

Retail Buyers Guide:  Women’s Outerwear FW19/20

Brand: Volcom
Interviewee: Jan Prokes, Category Manager – Volcom Snow EU

Volcom FW19/20 Women's Outerwear

What’s the overall theme behind next year’s outerwear?
SN20, hitting stores Fall 19, will be our 20th winter collection. That calls for celebration and a timeline highlighting our technical innovations, stand-out rider performances, unforgettable video parts, snowboarding history in the making and much much more.

What are the three most important products in next year’s range? Why? Please tell us about them.
Volcom’s patented Proprietary Technologies can never be highlighted too often.. Zip Tech, TDS (Thermal Defense System) Face Tech and Grow Tech.

Volcom FW19/20 Women's Outerwear

Are your price points going up or down? Where does this pressure come from
Our pricing is as competitive as ever, it has gone down both in entry level Gore Tex and at price point

What new fits / silhouettes are coming next year?
We offer 5 jacket and 5 pant fits for WOMEN

What’s new in colours / prints?
Check our Leda Ins Gore jacket for Women in Aurora White print, The Pine 2L TDS jacket in Tie Dye Print Purple and Reversible Polar Jacket for some eye-catching new color mixes.

Volcom FW19/20 Women's Outerwear

Here’s the place to talk about fabrics, features and technical innovations. Here we’re principally interested in *NEW* technical stories that you haven’t offered to retailers previously.
All our Gore Tex for SN20 is PFC-free and well within Bluesign approval criteria

What are your top marketing stories for next season? This will help us to put some focus in the right place.
Womens 3D Stretch, Repreve, 3-in-1 Jacket stories and our Youth Outerwear line, introducing Gore Tex for kids

Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20



Lyndsay McLaren, photo by Rafal Wojnowski
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