Pyzel 2019 Surfboard Preview

Retail Buyers Guide:  Surfboards 2019

Interviewee: Dan McNamara, CEO



Has 2018 proven to be a successful year as far as sales are concerned?
Yes, we are up significantly in all regions globally. The Americas and Europe have both been bright spots for us in 2018 and 2019 is starting off strong as well.

Which countries/regions are on the rise? Which are weakening? France and the UK are doing great for us, we don’t really have any areas that are weakening, all regions are currently seeing growth globally.


Which were the most popular categories of surfboards in 2018? (high-perf, hybrid, retro-oriented, midlength, longboard, softboard…)
We are a high performance company but our Ghost family (Ghost, Phantom Gremlin and now Shadow) are unique in that they are high performance boards tuned to different waves. We make high performance boards for any type of wave in any region.

Which ones you are betting on in 2019?
The Shadow is our newest addition and it is the high performance offering in the Ghost family for standard wave conditions.




Are we over the ol’ “My Shaper is not Chinese” debate?
All of our shapes are by Jon Pyzel and are tuned to the specs of our athletes and for max performance in our stock models. We build boards where people surf using the best shapers and glassers in each region. So no, none of our shapers or builders are Chinese and that debate seems a bit silly for a performance based company.

Will tech-fancy EPS constructions trickle down into the traditional PU surfboard? (inserts, carbon layers, fresh blank constructions…)
Here and there, we have some great EPS constructions that sell well worldwide.


Which are your 3 top selling boards? And why are they doing so good?
Ghost, Phantom, Gremlin. The highest level of performance in each wave type they are built for and they have similar DNA. With just these 3 boards in your bag you can surf at your highest level anywhere on earth no question about it.


What is the house politics regarding greener materials, wastes and safety conditions on the production line?
We are moving more and more towards this every day. From recycled blanks to bio resins to reducing our shipping footprint this is of the utmost importance to us.




How do you position your offer between the pricey value-added boards and the entry-level pricepoints?

We offer our higher level constructions as upgrades to our base technologies. Typically retailers and our stores mix them into the assortment but most custom boards and stock boards we see being requested are still PU.

How do you split your offer in between brick&mortar retailers, online retailers and D2C?
We offer special editions such as our custom Stab in the Dark Edition Shadow to our retailers early. This was a fun project that we used to launch the Shadow in select retailers where each board was hand shaped, signed and numbered by Jon and each had custom logos applied by him as well in Hawaii. It had a great response both in stores and in the media.

Brand Previews

Previous image Next image


Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


Send this to a friend