Kavu

Kavu SS20 Outdoor Apparel Preview

Retail Buyers Guide:  The Great Outdoors SS20

Brand: Kavu
Interviewee: Jeremy Goodman, International Sales Director

Kavu SS20 Outdoor Apparel

How is the actual situation of the Outdoor Apparel market and where do you see the development going in this segment?
KAVU at its core is a lifestyle so we focus on lifestyle product. And we’re pleased to receive very positive feedback across markets for fun lifestyle pieces that show personality.

What are the major trends in the Outdoor Apparel market next Spring/Summer?
In the lifestyle space we are seeing a push towards printed button-up tops (we call them party shirts) and lots of color.

What marketing stories are you telling in your Outdoor Apparel line for SS20?
Free, Fun, and Unlimited. Like our party shirt tops for men – Festeruski and women – Party Girl.

What are the most technical features & materials?
We love cotton so we use some amazing and interesting fabrics. The Festeruski is a cotton poplin while the Party Girl is a washed cotton cambric. Super strong and lightweight.

Kavu SS20 Outdoor Apparel Preview

What about silhouettes & styles & colours?
We love color. So check out our crazy prints. We call them fun, free and unlimited. It goes back to our philosophy and what we call KAVU days. None of us know how long this ride will last so make every second count doing what makes you happy and feel most alive. This means being yourself, working hard, having as much fun as possible. Fun, free and unlimited.

Please name and describe 3 highlight items from your SS20 collection.
– Festeruski
– Party Girl

Strapcap – this was our first product back in 1993. It was invented when our founder was commercial fishing in Alaska and kept losing his hats in the wind. First he structured the band with strong nylon tubular webbing (with a 4,000 lbs breaking point!) and made even further improvements from there – beefy 10 oz. cotton canvas and a laminated poly-eurthane brim, it is loaded with 5 bar tacks of forty three stitches each. This hat is indestructible. And after all these years, it is still made in the USA.

Kavu SS20 Outdoor Apparel

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Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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