Sandbox SS20 Wakeboard Hard Goods

Sandbox SS20 Wakeboard Hard Goods Preview

Retail Buyers Guide:  Wakeboard Hard Goods SS20

Brand: Sandbox 
Interviewee: Joel Giddings

Sandbox SS20 Wakeboard Hard Goods

Helmets
Which of your helmets sold well in 2019 and why? With almost every wake park insisting that riders must wear a helmet, are you seeing a decent growth in this market. Are you actively trying to design a helmet specifically for the wake park market? What technology are you using in your 2020 helmets and what makes your helmet stand out over other helmets on the market?

The Sandbox Legend helmet is the standout in the wake scene, providing a low-profile design and comfortable interchangeable fit pads. We’re focussed on the cable parks, as our team dominates this arena. Although the technology remains the same, we’ve focussed on the aesthetics to drive the brand forward.

Sandbox SS20 Wakeboard Hard Goods

Aesthetics / Pro Riders
Any stand out new graphics or artwork collaborations? How important is it to your brand, to have Pro Models and how much freedom do the pros have in term of graphics?

We’ve spent time refining and innovating what graphics on helmets can look like. For 2020 we introduce an iridescent paint, which looks super mellow at first but when the light hits it, the helmet is really something special. We’ve also included some updated processes like the splatter and acid wash prints in the Classic helmets, while carrying over some of the successful winter prints for summer. For collaborations, we have a helmet with the Cable Mag which is still going very strong.

Sandbox SS20 Wakeboard Hard Goods

Retailer Help
How are you helping retailers sell your product and which method of help seems to be the most effective?

We are certainly helping the cable parks by offering a rental helmet at a reduced price, available in 5 packs without boxes. The idea is to provide the perfect helmet that provides protection and style versus an unbranded piece. We support retailer events and try to elevate the brand visibility with POP tools. Besides our main rider program, we sponsor local riders that often work at the cables. There isn’t one most effective method. It’s the combination of communicating with the customer on various levels to create brand awareness and demand.

Key Products
Tell us about your 3 key products for 2020 and why you think they will be great sellers?

Key products for 2020 are certainly the Cable Mag collaboration helmet, the iridescent Legend, the splatter Legend, and tropic storm and white splatter Classic helmets.

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Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

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Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

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Base Layers FW20/21

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Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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