Boardies 2024 Boardshorts Brand Preview
Retail Buyers Guide: Boardshorts SS24 Retail Buyer‘s Guide
Brand: BOARDIES
Interviewee: NICHOLAS CROOK - CEO
How much of an impact did the last couple warm summers have on the overall shorts sell-in?
Weather hasn’t really been a factor. Main factors include covid, stores carrying stock from past seasons, shipping bottle necks and excess stock availability in the market.
The pricepoints for boardshorts are spread from €30 to €+100 for the highly technical pieces: what is your positioning as far as pricepoints are concerned?
60 euros for a premium quality swim short made using sustainable materials.
What are the main design trends of SS23 for (surfing) boardshorts?
Retro styles more muted and clean prints. Shorter length still dominating.
Same question for walkshorts/beachshorts.
As above.
Which stories will be the main focus of your SS23 boardshort/walkshort collections?
Original hand drawn graphics and lots of references to nature, florals and botany.
How did you translate these themes in terms of colours/prints?
Some prints are abstract, whilst others are more literal.
Fabrics do tell a story as well: what do your material choices convey as a message?
Boardies® use Repreve, made from recycled plastic water bottles. As a board short brand, the ocean is integral to what we do, so we strive to limit any impact on the environment and drive best sustainable practices.
Key Products:
BOARDIES MOJO CHECK PRINT SWIM SHORTS
BOARDIES MENS GRAPHIC TEES
BOARDIES KIDSWEAR
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