l1 womens

L1 Womens Outerwear 2024/25 Preview

Retail Buyers Guide:  Womens Outerwear FW24/25 Retail Buyer’s Guide
Brand:  L1
Interviewee: Bob Plumb Team manger

What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
We have put a lot of time and effort into revamping our woman’s line. The main source of feedback for the redisgn came from our female team riders and female reps. Half of the line has been resigned to make sure  women can can get what they want vs what men think they want.

What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
With half the line being resigned we have new oversized and baggy fit for Women.  The Krush pant features our new oversized fit. Several jackets have been updated to be shorter an boxier.

Ventura Jacket and Ventura Pant

Ventura Jacket and Ventura Pant

What new colours / prints are you introducing?
We have our own Camo color way that was designed in house. A lot of browns, greens, and stone is featured throughout the line.

Any *NEW* technical stories with regards to fabrics and materials?
We continue to find new ways to use as much recycled products as possible. With the goal in the future for 100% of the line being from recycled materials. The Ukka Jacket and Aysin pant are 3-layer shells that icmerge technical outewear with a modern fit.

UkkaJacket and AysunPant

UkkaJacket and AysunPant

Any trends that your brand is moving away from?
Each fit has It’s purpose and person. The popularity of the skinny pant has dwindled but it still has a consumer that wants it.

What are your top marketing stories for 2024/25? (This will help us to put some focus in the right place.)
Ukka Jacket, Aysun Pant, Krush Pant, Genderless/ Unisex Axial capsule, , Genderless/ Unisex Ventura capsule

Krush Pant

Krush Pant

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