Oakley Womens Outerwear 2024/25 Preview
Retail Buyers Guide: Womens Outerwear FW24/25 Retail Buyer’s Guide
Brand: Oakley
Interviewee: CARRIE BRIGS, PRODUCT MARKETING MANAGER
What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration? take your inspiration?
Oakley’s vision for the 2024/25 outerwear collection is thoughtfully designed to cater to the various disciplines with a special emphasis on backcountry adventures. We design gear that meets the unique demands of backcountry explorations to include enhanced durability, weather resistance, and versatility. Our holistic approach to offering an all-mountain experience expands to our helmet and goggles and accessories providing a complete and integrated experience. The big trend we are seeing is to have a seamless on and off mountain experience. With that, we design versatile pieces that aim to offer both performance and style for complete versatility. Our design focus is on adaptability and customization for our wearers, so they have the flexibility to adjust based on conditions or personal preferences. Our design aesthetics are inspired by the natural world drawing inspiration from nature with colors, organic lines and shapes and matched with our helmets and goggles the approach is visually appealing and harmonious pieces. So, the combination of functionality, style and nature-inspired design elements really embraces the spirit of outdoor exploration.
What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
Recognizing that when it comes to mountain disciplines, one size certainly doesn’t fit all. Finding the right fit is as crucial as the functional details, and this season we’ve paid special attention to tailoring our products to meet the distinct needs of each gender and mountain activity. Recognizing the unique requirements of women, we’ve designed silhouettes that cater to their specific needs. Our Slim fit is designed to be trim and close to the body, ensuring a snug yet flexible fit that facilitates freedom of movement. On the other hand, our Regular Fit strikes a balance, providing comfort while allowing ample freedom of movement. This fit loosely follows the body shape, delivering the ideal combination of style and functionality. These two defined silhouettes not only compliments their activity but also enhances their overall mountain experience.
What new colours / prints are you introducing?
In crafting our collections, we draw from the latest color trends and from the rich palette found in nature’s organic elements and shapes. Earth tones and shades become our canvas, mirroring the subtle beauty of the world outside. Our prints are visual narratives of the intricate patterns and textures found in nature. Our designs reflect the organic and harmonious aesthetics of the natural world and altered nature, whether it’s the swirls in rocks, the intricate lines on bark or leaves, or how the light plays on the water. The result of our collection showcases the relationship of fashion to nature, celebrating the vast expanse of the great outdoors.
Any *NEW* technical stories with regards to fabrics and materials?
We are always looking to elevate our outerwear with new fabrics and technologies and this season we expand our offerings with our FNDRY 30/20k for ultimate waterproofness and breathability as well as sustainable insulation and treatments. We’ve partnered with RECCO technology and have reflectors on selected gear and have extended D3O to the winter with a back protector for those that want to explore out of bounds.
Any trends that your brand is moving away from?
No
What are your top marketing stories for 2024/25? (This will help us to put some focus in the right place.)
In 2024, Oakley is elevating the concept of adaptability. Our narrative revolves around the theme of adaptability from head to toe with our most significant emphasis being on our Backcountry collection. We continue our strong partnerships with our athletes with our TEAM COLLECTION, where we co-create products alongside them, drawing from their needs and creative inspiration to craft superior products. This season, our collaboration continues with remarkable athletes such as Jamie Anderson.
Key products
W. SUB TEMP RC GORE-TEX JACKET:
This jacket is engineered with a 2-layer stretch Gore-Tex, providing exceptional waterproofing and breathability, it will keep you warm without bulk thanks to the 80 grams of insulation in the body and 60 grams in the sleeves. It’s the perfect balance of warmth and freedom ofmovement. Hydrofree DWR technology ensures that you’re protected from the elements. Rain and snow will bead right off the surface, keeping you dry and comfortable.
W. SUB TEMP RC GORE-TEX JACKET
WOMENS OUTPOST RC SHELL JACKET: This Premium-Shell jacket features a 3L FN DRY™ 30K/20K laminated shell encompassing a slim fit design. Helmet-compatible adjustable hood with bonded peak. RECCO® technology reflector on right shoulder. Waterproof Vislon AquaGuard front zip with two-way puller. Microfiber cloth goggle/sunglass wipe in inside pocket.
W. OUTPOST RC SHELL JACKET
TC JUNO REDUCT SHELL JACKET 2.0:
Crafted with 100% BioEarth mechanical stretch for enhanced flexibility and sustainability. Equipped with a 2L FN Dry™ 20K/15K laminated design for top-tier waterproof and breathable performance. Enhanced with Hydrofree DWR technology for ultimate water resistance.
TC JUNO REDUCT SHELL JACKET 2.0
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