norrona women

Norrona Womens Outerwear 2024/25 Preview

Retail Buyers Guide:  Womens Outerwear FW24/25 Retail Buyer’s Guide
Brand:  Norrona
Interviewee: Agnes Erickson PR and Text Responsible

What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
With each season, our collections are inspired by the activity they are designed for. From mountain biking, to trail running, to surfing. Our theme is quality, function, and design.

What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
We have four different fits or all of our products including: Slim, Technical, Regular and Relaxed


What new colours / prints are you introducing?
With the launch of our newest ski collection, møre, we’re introducing a more subtle color palette.

Any *NEW* technical stories with regards to fabrics and materials?
In Fall 23/24, we incorporated Gore-Tex’s new ePE PFC free membrane to dedicated styles in our tamok collection. For 24/25, we’re bringing it into our lofoten collection as well.


Any trends that your brand is moving away from?
Norrøna currently does not and has never followed trends.

What are your top marketing stories for 2024/25? (This will help us to put some focus in the right place.)
Our top marketing story will be the launch of our møre collection. Lightweight freeride, durable touring, progressive features, and solutions with a subtle design expression. Named after the spectacular and often snow heavy area on the Norwegian west coast with great touring and freeride from mountain peaks through the woods to the fjord, from late fall to early summer.



Outerwear Best Sellers/Hero product

Unstad Gore-Tex Parka Unisex

 Our warmest and most weather protective parka. This waterproof insulated parka is developed to keep you warm before and after cold water surf.  The main fabric is a 2-layer ePE woven GORE-TEX® with a 100% recycled nylon face, 97gm2. The thermo140 insulation used on the upper body and sleeves is 100% recycled polyester, 140gm. On the lower body is thermo120, 120gm2. On the hood is thermo100, 100gm2. The lining is a 20D 100% nylon, 60gm2. Key features include: Insulated hood, beanie compatible, two way front zip, large pockets to warm your hands in, inner pockets for hat/cap/gloves, a waterproof pocket, concealed pocket to store your valuables, and a practical design making it easy to both undress and dress while wearing the product. This parka has a relaxed fit.

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