ARI’I NUI SS19 SUP Preview

Retail Buyers Guide:  SUP SS19

Brand: ARI’I NUI
Interviewee:  BRECQ BENOIT – Marketing Manager


How has the 2018 market been so far?
The market has definitely matured. We sell 95% in the Inflatable SUP space. For now, most of the people interested in SUP are equipped & the turnover is low.

PaddleExpo will be the place to be for 2019 pre-books: what are the highlights of your products and marketing for 2019?
For 2019 we developed our H-light range a single layer construction with PVC top & bottom layer. We added some new models in our range with these technologies. We also invested in the YOGA market, with a new dedicated model & a new platform concept that can involve creating different group & capacities.

How do you separate your products from competitors’? (price-point, durability, performance…)
At ARI’I NUI we are focused on a quality product, we don’t want to sell & produce a cheap product. We don’t want to compete with toy SUPs. All our SUPs are quality made. Our 2 layers construction & our FUSE tech are the High-quality range & dedicated to real SUP. Our H-Light Single layer + Double PVC stringers are improving in sales this year, more & more people are looking for a good construction at a good price, this is our answer to this customers.


Which SUP categories are performing well for you?
INFLATABLE is our main focus. In this category, our best sales are on boards between 9’6 & 10’6. People are looking for stable & comfortable boards for Cruising.

What new technologies are you implementing for 2019?
We launch in 2018 the H-Light construction, Single layer + Double PVC stringers, for 2019 we develop the range with new models. This technology is really hard for a single layer construction.

How much of your business is dedicated to race?
We don’t sell any real race hardboard. We only have a 12’ & 12’6 inflatable board for cruising & racing  but they are not really made to compete

Do you offer foiling options?
We are not offering foiling boards & options. We know that this part of the sport is developing, but this is dedicating only for few elite riders. The Foil is dangerous & can’t be done by everyone. That’s why with ARI’I NUI we prefer to centre in the main target & most of the people can’t use a foil.

Brand Previews


Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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