O’neill SS19 SUP Preview

Retail Buyers Guide:  SUP SS19

BrandO’Neill Boards
Interviewee:  Sylvain Aurenche, products manager


How has the 2018 market been so far?
Our season 2018 was amazing.

PaddleExpo will be the place to be for 2019 pre-books: what are the highlights of your products and marketing for 2019?
How do you separate your products from competitors’? (price-point, durability, performance…)
We develop SUP and Surf boards to follow Jack O’Neill’s legacy. Since 1952 O’Neill invent and develop unique products for the surf industry with the same passion! We live for this time we can spend in the water. Our clients have high expectations coming from our brand, no matter which part of the market we target we must propose the best quality/originality/price

Which SUP categories are performing well for you?
All products work very well, the all around boards “Santa Fade 10’2 & 11’4” are the volume of the market but they are followed by our touring range “Hyperfreak 10’2”

What new technologies are you implementing for 2019?
In 2018 we proposed 2 SUP boards (exclusively inflatable), in 2019 we now have 7 SUP boards(inflatable and soft top) and 3 Surf (inflatable). We are also working on a surfboards soft top collection to be released during the season

How much of your business is dedicated to race?
None, we decided to focus for the moment on accessibility, leisure and wave riding.



Brand Previews


93 O’neill sup

Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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