Red Paddle Co Brand Preview

Red Paddle Co SS19 SUP Preview

Retail Buyers Guide:  SUP SS19

BrandRed Paddle Co
Interviewee:  John Hibbard – Co-Founder


How has the 2018 market been so far?
Amazing. This is our 10th year of Red Paddle Co so we’re on a year-long birthday party! We’ve seen fantastic results across all markets that experienced an early start to summer. It was really only France and Spain that were slow out of the blocks but they are catching up now the weather is good across all of Europe (at time of writing!). SUP has been growing fast. There are a lot of cheap boards on the market but this is only improving our sales as people are finding their cheap boards are cheap for a reason. Hot weather plays havoc with the cheap boards. They buckle and bend so we are finding customers waking up to the fact that when you buy a Red you are buying 10 years of research, innovation, blood sweat and tears. Our MSL material is the most advanced and most stable in the industry and with our removal of adhesives from the main part of the board we have a durable, reliable and overall safe product that we stand behind.

PaddleExpo will be the place to be for 2019 pre-books: what are the highlights of your products and marketing for 2019?
Our biggest news for 2019 is the release of our patent-pending Compact board. It packs down to half the size of a standard inflatable board but still retains the Red DNA of a no-compromise experience. We have gone right back to basics and crafted a material we are calling MSL PACT. This material has a completely new High-Density Thread Matrix at its core and the special outer coating allows for a more malleable deflated board. We have then developed a Quad Stringer system. It has taken us over 50 stringer tests to find the absolute best configuration to allow the board to deliver amazing stiffness and glide. Although it is only 9’6” the compact glides like a 10’6”. The board bag is the best bag we have ever produced. Highly engineered to reduce the strain on the back and to deliver the most comfortable bag in SUP.

Half the Size Double the Adventure is how we like to think of it.
News of the Compact launches publicly on September 1st with a limited release of boards on October 1st before going on general release in November.2018_Red_Paddle_Hamburg_2216

How do you separate your products from competitors’? (price-point, durability, performance…)
We are all about building the best on and off water experience. We do this by our attention to every detail whether that be boards, bags or pumps. We only make inflatable boards, so we can dedicate our time to this rather than also having to make a range of composite boards. We focus on improving every aspect of our product and service. Durability, performance and safety are at the heart of what we do.

Which SUP categories are performing well for you?
All round boards still feature as the best sellers, followed by the touring category.

How much of your business is dedicated to race?
We love the Dragon concept. A 4-person race board that is supported by a series of small events around the world and all cumulating in the Dragon World Champs supported by Nike Swim in Austria on the 1st September. Racing is a great part of the sport. It’s a small part but it’s a great testing ground for us.

Brand Previews


93 Redpaddle sup

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20


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