Interviewee: JACOPO GIUSTI INT. MARKETING MANAGER SURF / SUP
PaddleExpo will be the place to be for 2019 pre-books: what are the highlights of your products and marketing for 2019?
Our new inflatable technologies will be the core of our paddle expo show, this year we will introduce the ANTI TORKS system that is a special technology that prevents any kind of twist of the board, especially during the downwind session.
How do you separate your products from competitors’? (price-point, durability, performance…)
For sure! The quality is our power, we do not want to fight with the cheap brands, during the year we tried to build a powerful retail network, as we are a quality brand, so we want to offer a special product with special technologies, our cheapest sup is around 699 euro our top quality is around 1200 euro.
What new technologies are you implementing for 2019?
HIGH – PERFO COLLECTION: Thermo Plastic belt (TPB) + Sandwich Dyneema Belt (SDB) + ANTITORX + TPB PLATE).
A special technology conceived only for pro racers. The stiffness of the PERFO quality mixed up with the ANTITORX system make an extraordinary result, especially in downwind and upwind races.
The “ANTITORX” is a special system built with two stringers of TPB (Thermo Plastic Belt) 3 cm wide crossed all together to prevent any possible twist of the board, especially in choppy conditions. The two TPB plates under the first layer of the COPPER ROLL ensure maximum comfort and reactivity during long-distance races. Thanks to the Edge PVC soft rail, positioned 60 cm under the boards’ tail, water flows away fast and clean without turbulence. Try it to believe it!
How much of your business is dedicated to race?