Aquamarina Brand Preview

Aquamarina SS19 SUP Preview

Retail Buyers Guide:  SUP SS19

Brand: Aquamarina
Interviewee: Florian Schnabl, Ass. General Manager

Aquamarina Brand Preview

How has the 2018 market been so far?
Great performance and a great season. We have a great feedback to our new own brand Spinera in watersports and our increased training models with our fitness brand RollerBone lead to expanding target groups. Furthermore, we are very proud to become an official certificated training device for the German public health insurance. So all German inhabitants can get funding for a physical training with RollerBone from the public health insurances.

PaddleExpo will be the place to be for 2019 pre-books: what are the highlights of your products and marketing for 2019?
We will present you a wide range of our product brands like Aquaglide, AquaMarina or RollerBone with new styles of 2019.

How do you separate your products from competitors’? (price-point, durability, performance…)
We have own and foreign world brands from low pricing until high quality. So our clients can choose the competitive brands they prefer within POD.

Which SUP categories are performing well for you?
We make allround SUP`s under the brand AquaMarina. Great design for a great package price seems to be a perfect offer.

What new technologies are you implementing for 2019?
Different kind of new technologies depending on the brands. Especially in the water park business, we will offer with Aquaglide Waterparks a phenomenal step to a LEADER position and with JETPILOT Style 2019 high-end products are offered in the European market.


How much of your business is dedicated to race?
Race mirrors around a third of our business. SUP Race, Jetski Racing, Wakeboard Racing…

Do you offer foiling options?
Yes we do

Brand Previews


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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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