Irie Daily SS20 Men's Streetwear Preview

Irie Daily SS20 Men’s Streetwear Preview

Retail Buyers Guide:  Men’s Streetwear SS20

Brand: Iriedaily
Interviewee: Björn Siegel, Menswear Designer

Irie Daily SS20 Men's Streetwear Preview


Are you seeing any dominant overall trends, like work wear or wind gear for instance?
My perception is that the theme outdoor is a big topic for streetwear in the future.


What is the “must have” boardsports look (head-to-toe) for next season?
Skate related sneakers combined with a checked loose fitted chino, hooded sweater and shirt jacket.


How are fits evolving in tops, bottoms, outerwear?
Fits for tops and bottoms are getting looser. For the outerwear section it depends a bit on the style itself. A technical Jacket will always be a bit more shaped compared to a relaxed fitted workwear shirt jacket.

What are you doing with materials, colours and textures?
We always try to develop our goods, selling materials specially to give our customer a nice hand feel experience. Our colour palette is a mixture between brighter and pastel shades we try to combine with pattern parts.

Irie Daily SS20 Men's Streetwear Preview

What are the trends in prints, graphic designs and patterns?
Our Patterns are inspired by larger scaled ethno and 90`s elements. Jersey and knits continue to tap into a graphic look. Keith Haring and his late 80`s Pop Art is also very inspiring for us. Our artwork section is a mixture between classic illustrations and comic style. To keep our DNA we always try to be political in our artwork statement. For the SS2020 Japan/Tokyo also affected our artworks


Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
For our new developed workwear fits we like authentic denim washes. Seasonal colours are more classy, bluish and black.

Irie Daily SS20 Men's Streetwear Preview


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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Screen Shot 2021-09-30 at 11.48.16
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