Retail Buyers Guide: Men’s Outerwear FW20/21
Interviewee: Jan Prokes, EU Snow Category Manager
What’s the overall theme behind next year’s outerwear? From which big trends do you take your inspiration?
This season marks the 20th annviversary of Volcom Outerwear, and we’re celebrating alright. Our innovative proprietary technologies, partnerships and Team Rider signature collections. Volcom proudly brings you this visual timeline of key Outerwear highlights through Volcom Veeco Film Library
What new fits / silhouettes are coming next year? What pant and jacket styles are most important in your range?
See attached Fit Guides
What’s new in colours / prints?
We have the Magma Smoke print in our newxw 3-in-1 3L Gore jacket, the Brighton Pullover Marcus Kleveland colorway and the whole new Arthur Longo signature collection
Any *NEW* technical stories concering fabrics and materials?
3-in-1 Jackets with 3 way stretch and our No-Hood Unisex jackets which pays tribute to the X-Wing jacket from the very first Volcom outerwear line
What are the three most important products in next year’s range? Why? Please tell us about them.
As always our Volcom proprietary technologies ZIP- TECH, FACE-TECH and TDC (Thermal Defense is the best Offense)
What are your top marketing stories for next season? This will help us to put some focus in the right place.
20 years of Volcom Outerwear, our LadyGap/Mangap Ziptech Videos, our TGR partnership on their movie Roadless-starring Bryan Iguchi and our very own Volcom Segment in the new Nitro movie OFFLINE
BASE LAYER FOCUS: Do you do baselayers? What’s happening here, what’s your base layer strategy next year? Please let us know your tech innovations, materials, colours and pricepoints.
Our pricing stays as competitive as ever, offering both 2L and 3L Gore jackets and BIBS at prices as good as anyone’s in this category