What are the main customers’ demands when buying snow goggles?
Comfort, Field of Vision, Helmet Compatibility, Lens Interchangeability. Bonus lenses are seen as added value.
What were your biggest sellers in 2023/24? Why?
Biggest Sellers are the 100% Norg, and the Snowcraft. Norg provides and unique design and look with an easy yet secure magnetic lens change system. Snowcraft series (S/M/XL) is a premium goggle at a reasonable price and include HiPER bonus lens with all styles.
What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
The most growth comes in our halo Norg style. Each season we are seeing the super premium category (Euro250+) continue to grow. We are also launching a new style to fill out our collection with an entry level price point packed with features.
What are the technical highlights of your 2024/25 collection?
Norg lens shape and structural integrity of a magnetic lens change system. New HiPER lens tint options providing new mirror colors, and expanded base tints.
What construction techniques and materials are you using in your 2024/25 goggle collection?
3D plane molded injection lenses (Norg), 45-50mm straps, Triple Layer Chamfered Face Foam, Dual lens altitude compensating lenses.
What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
Core basic colors, along with bright greens, reds and purple. Several tranluscent frames paired with bold strap combination. Our collaborations continue with our signature series including Zoi Sadowski-Synnott, Nico Porteous, Dusty Henricksen, and new for 24-25 Max Palm in our first ever Norg sig series.
Are you implementing sustainability in your products and production processes?
Packaging and efficient transportation of products globally remain our focus. Our goggles are boxed in molded pulp, which is Fully compostable and biodegradable, Zero waste as scrap can be re-pulped in the slurry. We also focused on reducing the secondary and tertiary packaging. Slimming and lightweighting a cardboard carton for Goggles, reducing transportation and storage costs and, in the process, creating less of an environmental impact
What are your marketing stories for 2024/25?
Norg Technology and innovation. Signature series, designed by some of the most influential snow athletes in the world. Snowcraft Series for all face sizes. A true entry level snow goggle, a category 100% dominates in Moto/ MTB.
How are you helping retailers to sell this category?
Keeping our line streamlined to 6 styles/ 42sku’s. Retailers can showcase the full line and not miss sales not having what the customer wants. Offering a compelling product at each feature/ pricing level. Adding our new Valnor style to provide a high quality entry goggle. New merchandising options including a revamped goggle glorifier. Compelling merchandising materials, and custom options. Education and selling tools powered by ENDVR.
What is your situation regarding stock and deliveries?
We are delivering globally on time to all distributor and retail partners. We carry stock in our essential colors, which are carry forward. Our seasonal colorways are bought on a conservative forecast to sell out. We do not foresee having any meaningful stock available in seasonal colorways after mid January. Accounts are encouraged to place multiple ship dates and have ability to sell at full price during the key selling window.
3 key/hero products for 2024/25 collection.
Norg- the revolutionary 3d plane molded goggle with magnetic interface. Frame remains soft and comfortable while the lens wraps to provide structural integrity. Snowcraft series includes small/medium/large size to accomidate all faces and helmets. All include two HiPER lenses for the needed adaptability in various light conditions. Valnor- new entry level style offering a base option, and premium HiPER mirror for elevated aesthetic and contrast.