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POC Snow Goggles 2024/25 Preview

Retail Buyers Guide:  Snow Goggles 2024/25 Retail Buyer’s Guide
Brand:  POC
Interviewee: Damian Phillips, Global Director of PR

What were your biggest sellers in 2023/24? Why?

Comfort, seamless fit and great lenses are always on top of needs, which is why the Nexal and the Fovea goggles have been well received.



What are the technical highlights of your 2024/25 collection?

The new Vitrea will be an important addition to our range. The Vitrea goggles feature a quick-change lens system that can be operated while wearing gloves and while the goggles are still on your face, allowing you to explore the mountains with the best possible vision in all conditions.

Ideal for skiing and ski-mountaineering, the oversize goggle frame extends down over the cheeks for extra coverage and protection. Combined with a shallow-angle toric lens featuring Clarity™ by POC lens technology, the goggles ensure your all-round vision is always at its sharpest, particularly in your lower periphery.



What construction techniques and materials are you using in your 2024/25 goggle collection?

We are continuing to focus on the use of Bio grilamid and explore how we can continually push the innovation. Likewise the Vitrea uses advanced techniques to support quick lens changes without using magnets etc

 What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?

Some great collaborations this year, notably with Marco Odermatt and Hedwig Wessel, both of whom have signature series collections (see pics)





Brand Previews


118 Poc Goggles

Retail Buyer’s Guides


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