What are the main customers’ demands when buying snow goggles?
Specific brand dedicated to women, our client are searching for good fit, nice colors and quality to ride in complete safety with a nice look.
What were your biggest sellers in 2023/24? Why?
Our best seller called Storm is a mid price product, made Italy. A super lightweight frame with wide lens vision. Offered in many colors, we have a specific capsule named PEAK CHIC on this goggles which is targeting Skier or snowboarder who wants to complete a full outfit with feminine look.
What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
We re-inforce this season our highend range with speed connect offer, sold with bonus lens.
What are the technical highlights of your 024/25 collection?
We expanded our range of speed connect system. We have now 2 different speed connect system, one with magnets intergrate, and the other one with magnet as well, but with secure arms on the side, this is an OTG frame with cylindrical lens.
What construction techniques and materials are you using in your 2024/25 goggle collection?
We expand our range of speed connect technology, and 70% of our range is now using Bio base TPU frame injection and recycled nylon strap, meaning products concerned are using at least 30% of recycled or bio base ra material on the total weight, and we would like to grow again that % in the future, we are not using anymore varnish, solvant, we are using water base glue. Our frame are not paint anymore, we are using pigments directly on the injection, cleaner for the planet and using less water in production.
What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
Basic colors like black, white and creamy tons always mixed with a little of pop color, like coral or lime,
Are you implementing sustainability in your products and production processes?
Yes as mentionned upper, we focused on cleaner products and process. Implementing closer sourcing as well in Europe for our European order with 70% of the collection made in Italy for coming season, even if part of components are still consolidated in asia, as we lost a big part of the industry here in Europe, Roxy always kept parners here in Europe since more than 20 years. And we hope to do more in the future.
What are your marketing stories for 2024/25?
Pushing our new capsule / boundless snow, roxy life and peak chic Introducing this year the Wildllove goggles (in boundless capsule) Speed connect technology will be our main conversation to consumer with photochromic offer as well.
How are you helping retailers to sell this category?
Plan is on the way to grow and regain our market shares this season on core market. Putting budget on event activation, seegind and display in stores
What is your situation regarding stock and deliveries?
We suffure really bad deliveries last season, but we are on the track to get good deliveries this season. Our stock is pretty clean as we carried over most of left over stock.