What are the main customers’ demands when buying a gogglesoc for their goggles?
Customers demand a reliable solution to safeguard their valuable goggle lenses. They seek durability, effective protection, and a perfect fit for their specific goggles.
They are also on the lookout for something stylish that reflects their personality, and with gogglesoc’s wide range of designs and artwork, there’s a soc for everyone.
What were your biggest sellers in 2023/24? Why?
In 2023/24, our bestsellers were the International Artist collection and the Chris Benchetler collection. The International Artist series appealed to customers with its diverse global designs, offering a unique way for individuals to express themselves on the mountain. The Chris Benchetler collection gained immense popularity due to its association with the pro freeskier legend, offering authentic designs inspired by his passion for adventure.
What are the technical highlights of your 2024/25 collection?
In addition to our original gogglesoc, we’re excited to unveil two exciting newcomers: gogglesoc pro and goggleshell. These innovative models, shaped by market feedback, elevate the gogglesoc to new levels of performance and protection. gogglesoc pro delivers exceptional grip with specially engineered elastic, while goggleshell provides waterproof protection, tailor-made for adventurers and backcountry enthusiasts.
What construction techniques and materials are you using in your 2024/25 goggle collection?
In our 2024/25 gogglesoc collection, sustainability is at the core. gogglesoc original is crafted from rPET (recycled polyethylene terephthalate) sourced from plastic bottles, while goggleshell utilizes a durable ripstop made from 100% recycled polyester with a waterproof coating. Additionally, gogglesoc pro is fashioned from single jersey knit composed of 88% rPET and 12% spandex, derived from recycled bottles, emphasizing our commitment to eco-conscious practices.
Any standout collaborations?
We’ve got a load of exciting designs featured in the 2024/25 collection. We’re thrilled to announce a new collaboration with Protect Our Winters (POW) and renowned Canadian artist Kate Zessel. Not only do these designs look fantastic, but they also contribute to POW’s vital fight against climate change – with each gogglesoc sold, we donate to POW at no cost to our retailers.
On top of this, we’ve got exciting new creations from talented artists Hayley Stewart and Kate Zessel.
Are you implementing sustainability in your products and production processes?
Absolutely, sustainability is at the heart of our products and production processes. We use recycled materials in our products, such as rPET (recycled polyethylene terephthalate) sourced from plastic bottles, and collaborate with organizations like Protect Our Winters (POW) to support environmental causes. We’re committed to reducing our ecological footprint and promoting eco-conscious practices at every step.
What are your marketing stories for 2024/25?
In 2024/25, our marketing narrative centers around our industry leadership, emphasizing how we’re redefining the goggle cover category. We’re excited to introduce our new waterproof model, setting a standard unparalleled by anything else on the market. Our story revolves around innovation, quality, and a commitment to providing the best protection for your goggles, showcasing our dedication to pushing boundaries and setting new industry benchmarks.
How are you helping retailers to sell this category?
We’re creating a FW24/25 video showcasing our new products in action, demonstrating their value and functionality. Through product seeding, we enhance market visibility, generating buzz and driving sales. Collaborating with talented artists adds unique appeal, attracting diverse customer segments. Additionally, we provide retailers with premium merchandising tools, ensuring our products are displayed effectively, enhancing the shopping experience and boosting sales.