Element SS19 Men’s Streetwear Preview

Retail Buyers Guide:  Men’s Streetwear FW19/20

Brand: Element


Where do you see the state of the streetwear market in boardsports right now?
Streetwear is all over boardsports through endemic or non-endemic brands – there’s a brand collision at the moment mixing all from skate, to multi-action sports to performance sport and even heritage workwear – you name it, it’s there. A lot of opportunity business is being introduced in the space with cyclical non-endemic brands. It’s an opportunity if your brand is strong enough to stay relevant and fresh at the same time.

What are your main price points for next season?
Depends on the product categories. Tees, hats, fleeces remain a commodity driven by pricepoints. That 20 to 65 euros bracket. Outside the price points, the opportunity is to bring well crafted and brand elevating products to market, which includes products in the above150 euros mark, especially with jackets.

How are you segmenting your streetwear collection?
Starting SS18, we have implemented a strict marketplace segmentation strategy built around 2 key channels and 4 tiers.


Amidst all the variety, are you seeing any dominant trends for SS2019?
Athletic heritage Sport / outdoor urban utility / fresh and modernism prints / bright and neon colors / vertical stripes

Which colours and graphics are on trend right now?
Primary, Neon – Logo remix and modernism

What are the main cuts and constructions?
Authentic fits and well-crafted bottom and tops privileging ergonomics. It’s about fit, utility and movement.



How are fits evolving in tops, bottoms, jackets?
Tops are getting bigger with more authentic fits`


Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Covert pullover jacket
Neon Hood in fresh colours
Mathews Chino for that authentic chino fit

Brand Previews

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92 Element Clothing

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20



Lyndsay McLaren, photo by Rafal Wojnowski
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