Tiki International SS19 SUP Preview

Retail Buyers Guide:  SUP SS19

Brand: Tiki International
Interviewee: Phil Bridges, Designer



How has the 2018 market been so far?
2018 has been excellent for Tiki SUP. The UK has seen exceptional summer weather and flat water SUP conditions. We are seeing more people than ever taking up SUP, particular iSUP for the leisure paddler and Soft SUP for the surf schools. We have sold through already and have more stock on order.

PaddleExpo will be the place to be for 2019 pre-books: what are the highlights of your products and marketing for 2019?
Our demand has grown almost entirely on word of mouth. We have been swamped with enquiries from customers who have been recommended our SUPs by others. People are amazed by the quality of the product and the quality of design for the price. When we launched there was some scepticism about the product as we priced it very aggressively – this has been totally overcome with positive feedback.

How do you separate your products from competitors’? (price-point, durability, performance…)
VALUE. It’s not just about price it’s the combination of price AND quality. Our most common feedback is the boards are as good as the most expensive on the market but much cheaper. The majority of our customers are buying a SUP for a second or third activity – weekend fun or family holiday. They don’t want to spend the top prices but they don’t want that super cheap poor quality either. We sit perfectly in the middle – good quality AND a great price.



Which SUP categories are performing well for you?
iSUP is killing it! And we sell a lot of Soft Sup to surf schools. Especially when the surf is flat for months like this summer. Also paddles. Seems like good quality, adjustable floating paddles are hard to come by. We sell a lot of those.

What new technologies are you implementing for 2019?
We are careful not to generate short shelf lives by releasing new tech and new colours, designs etc, year after year as that practice is not helpful to retailers. We have a strong, dependable supply for an excellent product. Last year we released Fusion tech in 2 of our SUP models. We are offering the same range again this year, just with one additional model.

Brand Previews


Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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