weSC SS20 Men's Streetwear Preview

weSC SS20 Men’s Streetwear Preview

Retail Buyers Guide:  Men’s Streetwear SS20

Brand: WeSC
Interviewee: Joseph Janus, CEO/Creative Director

weSC SS20 Men's Streetwear Preview

MARKET

How is the European boardsports streetwear market right now?
With Streetwear being so important right now, boardsports needs to find a way to challenge themselves to compete in design and quality wise.

What are your main price points for next season?
We have elevated our whole line to move into the premium streetwear price points for next season.

Are you seeing any dominant overall trends, like work wear or wind gear for instance?
Yes, the trend that is taking over now is definitely wind gear.

weSC SS20 Men's Streetwear Preview

MARKETING

What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavor?
90’s athletic

What is the “must have” boardsports look (head-to-toe) for next season?
For next season, I think the must have looks are head-to-toe hook-ups.

STYLE/MATERIALS

How are fits evolving in tops, bottoms, outerwear?
Fits are evolving with more technical fabrics.

What are you doing with materials, colours and textures?
We are using a lot of colour blocking and bright saturated colours.

What are the trends in prints, graphic designs and patterns?
More spaced out graphics and patterns.

weSC SS20 Men's Streetwear Preview

DENIM

Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
We are seeing the trucker fit jacket with lots of focus on patchwork coming into trend.  Denim hook-ups have also had a resurgence.

What is your current denim collection’s theme and marketing story?
“Wasted Youth” is our theme.

Which technical and sustainable features are you adding to jeans (stretch, sustainable fabrics etc)?
Stretch

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Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

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Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

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Backpacks SS21

Skate Hardgoods SS21

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