…Lost SS20 Men’s Surf Wear

…Lost SS20 Men’s Surf Apparel Preview

Retail Buyers Guide:  Men’s Surf Apparel SS20

Brand: …Lost Enterprises
Interviewee: Jonathan Gilbert, …Lost Enterprises – Europe

…Lost SS20 Men’s Surf Wear

Has 2019 been a good year (saleswise) for the Surf Apparel? What do your foresee the upcoming 2020 summer season?
2019 has been a great year for the brand. Our new apparel product offering was received with great success across the east and west coast coupled with the strength and momentum of the surfboards, …Lost is firing on all cylinders again. Sales were substantially up and ..Lost Apparel will be now available in Europe for SS2020.

Rivaled by fast fashion labels, streetwear and outdoor brands, how does the Surf Apparel manage to preserve its own identity? Or are the boundaries blending in between those markets?
…Lost is sticking with everything that made us great in the first place: subversive and irreverent attitudes mixed with fun and tropical vibes, showcased through modern apparel trends.

…Lost SS20 Men’s Surf Wear

What are the key inspirations behind your SS20 Surf Apparel collection?
Warm weather, palm trees, girls in bikinis, good waves and our authentic surf counter-culture roots.

What are your color palette and prints/patterns for men’s SS20 season?
We focused on washed back vintage treatments for our fabrics. Color-wise we centered around warm nude tones mixed with colorful cool tones. For our prints we always try to keep it energetic and fun.

…Lost SS20 Men’s Surf Wear

Which are the key materials of your SS20 collection? (techs, eco, sourcing…)
Technical performance, four way stretch and washed back cotton poly blends.
How do you split your D2C offer from the retailers’?
We give our retailers first delivery of our products prior to being available on our website. We then launch product online 4 weeks after.

Brand Previews

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98 Red paddle sup

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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