CrazyFly 2020 Kites

CrazyFly SS20 Kites

Retail Buyers Guide:  Kites SS20

Brand: CrazyFly Kiteboarding  
Interviewee:  Juraj Bukovcak, Sales and marketing

CrazyFly 2020 Kites

Current Trends
What are the main trends for 2019 in the kite market, in terms of riding styles (freestyle, freeride, foil, wave…) and riding locations (ocean vs lakes, rivers, wave parks)? Where have you seen the biggest growth so far in 2019?
Two biggest trends are foil and big air. From our knowledge most riders still ride on the sea.

Our brand new Hyper kite for big air got the biggest growth, while on the other hand, we have dropped our Tango kite (freestyle oriented) from the 2020 range. 

Future Trends
What do you believe will be the main trends for 2020 in the kite market, in terms of riding styles (freestyle, freeride, foil, wave…) and riding locations (ocean vs. lakes, rivers, wave parks)? Where do you expect the biggest growth in 2020?
We think the biggest growing segment are specialized low wind kites for foiling. This is followed by riders looking for big air kites.

In the EU.

CrazyFly 2020 Kites

Kite Technology
What was successful for you in 2019 in terms of product technology or changes in product you implemented? What is new for your kite construction and design for 2020? Are you implementing new materials in your kite construction for 2020? Are there any trends in terms of design, construction and materials that the entire industry seems to be progressing towards?
The Hyper kite has had outstanding feedback thanks to its construction. We believe it has the most Dacron (heavy duty material) out of all kites while we kept the overall weight of the kite at market average level. The kite performs much better, thanks to this tech we call the Dacron Frame.

Triplex – triple rip stop was new in 2019 as well as the Dacron frame tech. We are keeping these for 2020 as they have been working well.

No, but we have new developments for 2021.

Yes, it seems that the industry is going towards lighter kites. Even though the weight should not really be the ultimate goal. The ultimate goal is re-launch ability of the kite from the water. Brand who will have kites which can relaunch in light wind will see success in sales of the foiling segment.

Aesthetics / Pro Riders
How important is it to your brand to have Pro Models and how much freedom do the pros have in terms of graphics? And in terms of design?
We only develop the kite shape with Pro riders. The rest is done by our design, construction and graphic profesionals.

CrazyFly 2020 Kites

Key Products
Tell us about your 2 key products for 2020 and why you think they will be great sellers
Well, we now only have two kites in the range. The Sculp kite is a true allaround kite, very versatile between different riding styles. Sales have been growing, so hopefully this trend will continue.

The second kite is the Hyper for big air. Sales have been very good in the first year and as the industry is seeing a growth in big air kites, we expect the Hyper to grow even more in 2020.

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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