Jucker Hawaii SS20 Longboards

Jucker Hawaii SS20 Longboards

Retail Buyers Guide:  Longboards SS20

Interviewee: Mike Jucker – Cofounder / Brandmanager

Jucker Hawaii SS20 Longboards

What is the current state of the European longboard market, also compared to the US?
Good question, here on Maui the core longboard scene has shrunk quite a bit. People prefer to cruise and go surf. At our flag ship store in Lahaina we notice a stronger demand for mini cruisers and cruisers set up with a more of a skatesurf appeal. Surfing is growing and the number of people wanting to participate along with it. We are still to this trend to arrive in Europe.

What is your collection theme and which stories are important for SS2020?
Never change a winning team is our credo. We stick to our brand heritage people love our cruiser boards so we keep selling them.

Jucker Hawaii SS20 Longboards

What general trends are you noticing in terms of shapes and board sizes?
Kind of the same answer like in #1 Mini Cruisers are popular here in Maui, but in general I would say maybe a bit shorter boards.

What are your main materials for SS 2020? Any sustainable stories?
We continue to use Bamboo as one of our main ingredient in our boards which is a very sustainable material.

Which technical features are you the most proud of?
We are super stoked on our P1 Longboard Truck. We were able to get to the next level due to this truck.

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
Retailers should keep the skatesurfer trucks on their radar in general. Surfing is hip and there is no better way to get in to surfing by starting off with a board that has this kind of set up.

Jucker Hawaii SS20 Longboards

What is your take on electric longboards/cruisers?
We looked into this matter several times over that past years. We are a skateboard manufacturer and not necessarily a battery manufacturer. Dealing with rules and regulations on E-Powered Boards is a whole new animal and there are several companies that are good at getting batteries etc. For us we are open for co-operations but the E-part of the deal would not be our part.

Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
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