Madrid 2021 Longboards Preview

Madrid 2021 Longboards Preview

Retail Buyers Guide:  Longboards 2021 Retail Buyer’s Guide
Brand:  Madrid
Interviewee: Shane Maloney, Brand Manager

What is the current state of the European longboard market, also compared to the US?
Demand for all types of boards remains high everywhere. We’re still seeing a lot of new skaters enter the market, and longboards are a good starting point.

Has the current skateboard boom impacted your sales over the last Quarter?
Yes, we’ve been lucky to benefit from the skateboard boom.

How has Covid impacted the supply side of the business?
Since we make a lot of boards in the USA, we haven’t been as impacted by supply issues as some others. But we still are experiencing significant delays with the products we don’t manufacture ourselves such as trucks and wheels.

What is your collection theme and which stories are important for 2021?
Our goal is to provide a wide variety of shapes and graphic styles to appeal to a broad range of skaters. Our brand story is focused on our deep roots in skateboarding and our commitment to manufacturing high-quality boards in the USA.

Madrid 2021 Longboards

What general trends are you noticing in terms of shapes and board sizes?
For longboards, we still see drop-thru symmetrical style boards as the most popular option.

What are your main materials for 2021? Any sustainable stories?
We use maple, birch, bamboo, and Formica in our skateboards. Each has a specific benefit for different styles of riding.

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
Look out for some exciting new trucks from Caliber Truck Co. We are happy to continue assembling our boards with Caliber Trucks.

How are you expecting the 2021 Tokyo Olympics to impact demand and participation? And will this be part of your marketing?
I think the benefit from skateboarding in the Olympics will continue long beyond 2021, as skateboarding will be introduced to new countries, and female skateboarders will be given a stronger spotlight than ever. We do not have specific marketing plans related to the Olympics.

How are you supporting retailers amid the coronavirus crisis?
We have been regularly opening up new retailers and our goal is to provide them with great customer service and fast fulfilment of their orders.

Brand Previews



Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Screen Shot 2021-09-30 at 11.48.16
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