Alder Wetsuits FW 21/22 Preview

Alder Wetsuits FW 21/22 Preview

Retail Buyers Guide:  Wetsuits FW21 Retail Buyer’s Guide
Brand:  Alder
Interviewee: John Westlake, Production Director

Have you noticed any changes in purchasing behavior in the winter wetsuit category due to the climate change? (as the last winter seasons have been particularly mild)
No, we see the opposite, we continue to see an increase in demand for higher priced technical suits. I believe if you are serious about getting in the sea all winter then you are happy to invest in a quality kit.



The unexpected surfing boom in 2020 is likely to generate shortages of wetsuits for the current season, Is this what your seeing? And more importantly, how do you anticipate the growth of the category for FW21? (supply chain)
Yes, there is definitely a shortage of all neoprene goods. We are expecting another good year with wetsuits due to the limits in manufacturing capacity.

Wetsuits sub-ranges are generally declining. What is your position on the simplifying of the ranges breakdown?
We will be stocking big numbers of our popular styles as usual, but we have added more hooded suits into the range, I think this reinforces my point about serious surfers looking for quality suits.



A strong emphasis has been put on the internal/external linings for the last few years.

What do you put on the table for FW21?
We have a unique lining called “Fireline” inside many styles and “FDL” (fast dry lining) is used inside higher end styles. They are both tried and tested materials that we know will perform well over the life of the suit.

Added flex often equals to a shorter lifespan: how do you handle the flex/durability balance?
There is no room in the Alder wetsuit range for “one winter” wetsuits. We test, check and surf and check again!



Any other key innovations to mention for FW21? (rubber, seams, constructions, entry system…)
Top end suits will be using Oyster shell as a replacement for Limestone.

Do you consider limestone neoprene to be a sustainable material? And why do so few brands move on to a greener wetsuit such as the Yulex models for example? Which are the impediments to do so? (consumer habits, cost-effective, technical issues…)
No, Limestone is not a sustainable material, the wetsuit industry is on a journey towards replacing this raw material with others like Oyster Shell and Yulex. As the general public and retailers become more knowledgeable, they will insist on greener options.

Brand Previews

Previous image Next image


105 alder wetsuits

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Screen Shot 2021-09-30 at 11.48.16
Send this to a friend