O’Neill 2023 Womens Swimwear Preview
Retail Buyers Guide: Womens Swimwear 2023 Retail Buyer’s Guide
Brand: O'Neill Swimwear
Interviewee: Ricardo Campoa, Head of Buying & Design – Lifestyle, Swim & Accessories
What are the current industry trends in women’s swimwear?
Playful color block, with pastel colors. Flowers, flowers, flowers: Tropical flower, retro florals, ditsy! Also, stripes and animal prints. Reversibility, muted colors and white. Structured fabrics: rib, terry toweling and crinkle effect. Bold prints.
What style/shape of swimwear is most popular in your range?
Sliding triangle, Halter, bralette, cross over triangle. Mould bandeau with underwire, mould halter, mould bra with underwire. And swimsuit with back cut-out.
What were your best sellers in the SS22 collection?
Mix and match, solid / print, print / print, with opportunity to make your set and choose your own size of top and bottom. Reversible styles: We offer a reversible top and bottom as well as a swimsuit.
Where do you expect the biggest growth in SS23?
Mix and Match offer with opportunity to create your own set. Skins inspired items with front zip.
What have been the major inspirations behind the designs in the SS23 range?
Ocean, nature, adjustability, and modularity.
What colour palettes and prints will we find in your SS23 range? Any crossovers from other brand product categories?
Florals and Stripes. Bright neon colours together with pastel nuances. Tye Dye and a new take on camouflage.
We use same prints in our sweat packs for lifestyle so that you have a complete beach and cover up collection aligned on color and prints
What silhouettes are you featuring in your SS23 collection? Any construction techniques you’d like to highlight?
For all type of body types we offer different silhouettes:
Triangle / bandeau / underwire with mould cups / bralette / halter neck / cross over triangle Sporty bikinis to be active on the beach / D cups and E cups.
Bralette and longer drawstrings for adjustability at the sides and also for wrap around torso option. V cut shape on bottoms and asymmetric swimsuits.
Zero shaffing finishing, no stitching against skin for maximum comfort. A variety of coverages to cover the different needs of customers. For example, unitards and spinner shorts for swim. Different customer user moment: Bikini to sun bath, to be active on the beach, to surf in, or to be trendy next to the swimming pool.
What materials are you using in your SS23 collection?
Hyperdry – DWR treatment on almost all swimwear.
Structure fabrics – Italian rib fabric (Jersey Lomelina).
Repreve yarn in the recycled polyester.
Econyl yarn for the recycled polyamide yarn.
Seawool – made with shell fibers.
What efforts are you making towards sustainability?
All of our women’s swimwear is O’Neill Blue, using sustainable materials:
Repreve yarn in the recycled polyester
Econyl yarn for the recycled polyamide yarn
Polygiene anti-odor treatment in all swimwear
For more information on O’Neill Blue visit https://uk.oneill.com/pages/ocean-mission
What are your marketing stories for your SS23 collection?
Not available yet.
How will you support retailers to sell this category?
Bikini fit and style guide that provides information on support, coverage and style variety of our swimwear offer.
Have you suffered any stock or delivery issues due to supply chain bottlenecks? If so, what solutions have you implemented?
None at the moment.