Radiator Wetsuits FW 2024 Preview

Retail Buyers Guide:  Wetsuits FW24 Retail Buyer’s Guide
Brand:  radiator
Interviewee: Bob Lushey Director

What is your confidence level regarding FW24 orders/preorders? Did retailers manage to clear their shelves of the former collections?
Not applicable at the moment. We have no accounts in Europe. We are selling strongly in selected stores in Australia

Winter wetsuits are the second most expensive pieces of the surfer’s kit after the board itself: are high pricepoints a challenge in an inflationary context or are the surfers willing to pay for quality?
If they aren’t willing to pay for quality they are not our customers

Will FW24 be a season of carry-overs for your brand or are you pushing new models?
Carry over. We produce new models when we find a better way not when the date changes.

Neoprene foams can be both sustainable and high-performance nowadays. What rubber compound will you use in FW24?

What technologies/constructions are your outer/inner linings made of?
For way stretch nylon

What are the latest updates/innovations among your women wetsuit collection?
We only do women specific sizing in 0.50mm vests

Repair, recycle, upcycle ? How do you handle the afterlife of your wetsuits?
In the pipeline. Nothing as yet

Key Products:

Vests. 0.50mm 4 layer

Vest short sleeve red

Vest short sleeve red

Steamer 3.20mm  4 layer Blue series

Vest Short sleeve blue

Vest Short sleeve blue

Steamer 1.50mm 4 layer Blue series

Ladies Vest Long sleeve Blue

Ladies Vest Long sleeve Blue

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