MATTA-POTTZ

Matta 2018 Surfboards Preview

Retail Buyers Guide:  Surfboards 2018

Brand: MATTA Surfboards
Interviewee: Nuno Matta – Shaper and Owner

MATTA-T20

OVERALL TREND

Is the market expanding at the same pace than the previous years? (one or two-figure growth?)
The surfboard market is solid, the demand is growing at a rate of one figure growth. A slowly but constant growth through the years.

What about the demographics of your end consumers? (kids, teens, adults, senior surfer, male/female…)
Our main numbers are with kids, teens and adults. I feel that the numbers of senior surfing and females are increasing slowly.
But our core business is the kids and teens segment, for example, we’re very comfortable to shape for kids and we’ve been investing a lot in this segment, we’re shaping for the best kids in Europe and the demand in this segment has been growing a lot.

Which areas/countries register the strongest growths?
France and Portugal.

MATTA-CHECKERED-DECK

BOARD DESIGN

The performance/hybrid shortboard is a staple design, but what are the subtle evolutions for 2018?
We don’t feel any relevant changes, just refining a little bit our models, like we do every year.
Just to keep our models updated to modern surfing.

Retro-inspired models are doing good as well, driven by the come-back of the traditional twin fish design in the last 2 to 3 years. Do you confirm?
Yes. In 2017 we launched a twin fin model, the T20, to celebrate my 20 years of shaping. The base of the T20 was my first surfboard and I shaped the first T20 with the shaper that shaped my first board, Miguel Aragão.

Last year we did a partnership with Martin Potter and we launch Pottz Surfboards, with 2 models: the twin fin “The Saint” and a tri fin, booth inspired by Pottz old boards that he used to ride.

Do you cater to the longboard user?
We don’t do longboards, my focus is on High-Performance surfboards

MATTA-BEER-GRAPHIC

CONSTRUCTIONS

Fancy EPS stringered models are making much noise: is the traditional PU model (soon) dead?
No way, the Pu/Polyester continues to be the best combination to surf good waves. No technology can beat the flex of a PU/polyester board, especially in good waves. That’s why all the best surfers in the world use PU/polyester like you see on the CT.

Are top techs from the premium models trickling down to the lower ranges? What’s your take on advanced constructions for 2018?
Our Epoxy boards, the SMARTech are made in-house, not overseas. We do custom sizes and we have availability for all our models. And the best thing is we can control the materials and everything during the production.

PUBLIC DEMAND

What are your top 3 selling boards?
Our best sellers are of course the high-performance shortboards. The MTM, the TLX, Travis Logie models, and our special model for kids the SMP, Sam Piter´s model.

PRICE POINT

The high-end shortboard is getting closer to the 1.000 Euros mark (well, at least breaking the 900 Euros): price isn’t an issue, quality/performance is? Is the 600 euro segment (in shortboards) of any interest?
Our concern is to build the best board, using best materials in the world with a friendly price. So our boards are around 450€, even our SMARTech is around 540€.

GO GREEN

What is the house politics regarding greener materials, wastes and safety conditions on the production line?
ENVIRONMENT: Our environmental initiatives are people and brand driven: MAKE THINGS CLEANER: Reduce your carbon footprint. By employing green chemistry techniques that require less energy and produce less harmful byproducts, we reduce the greenhouse gas emissions from the production of our resins by 50% over conventional petroleum-based epoxies. Using today’s modern Life Cycle Analysis techniques we can demonstrate how our resins can help your products reduce their environmental impact; SUSTAINABILITY BY SHARED BIO MASS PIPELINE: Not all carbon is created equal. We replace petroleum-based carbon with renewable plant-based carbon. The raw materials going into our resins are co-products or waste products of other industrially important processes. These materials do not compete with food sources or displace food-based agriculture. Using an international standard method of radiocarbon dating, we verify the renewable content of the resins so you know exactly where they come from; WE COLLECT OUR WASTE EPS FOAM: We use our waste EPS foam in two ways, to pack our boards and to turn it directly into a new surfboard blank. A much higher use of this foam is to turn it directly into a new surfboard blank; MATTA WITH THE SUSTAINABLE SURF PROGRAM: MATTA is included on the ECOBOARD project program from Sustainable Surf, a project that helps the board riding community to build, buy and ride high-performance sustainable boards. A social transformation program, which educates and engages individuals about the environmental impacts of their lifestyle through the lens of their board. ECOBOARD project is focussed on reducing carbon footprints, increasing the use and reuse of renewable, recycled and recycled inputs, and reducing toxicity within the manufacturing process; AT THE FACTORY: At our office and factory we also take steps to reduce our impact on the environment, as an example, MATTA has been upgrading the office and factory with energy efficient LED lighting, reducing energy consumption and reducing cooling loads from air conditioning.
In respect of packaging and paper, undue and unnecessary use of materials is avoided, and recycled materials are used whenever appropriate.

In respect of energy use, all production and delivery processes, including the use of heating, ventilation, lighting, IT systems and transportation, are based on the need to maximise efficient energy use and to minimise harmful emissions.

MATTA-TRAVIS-LOGIE

TRAVIS LOGIE

KEY PRODUCTS

Take us through your two key products for 2018.
All our models are key products, we work only with custom orders, we don’t stock boards. I try to give advise on every board ordered in MATTA Surfboards because our only goal is to make a magic board for every surfer that order a MATTA.

Brand Previews

Advert

Retail Buyer’s Guides

Bottles & Flasks SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

Magazine

ENGLISH_102-cover
Send this to a friend