Elliot Brown SS20 Watches

Elliot Brown SS20 Watches

Retail Buyers Guide:  Watches SS20

Brand: Elliot Brown
Interviewee:  Ian Elliot, Co-Founder

Elliot Brown SS20 Watches

What are your main price points for next season?
£350 – £600 is the real sweet spot

How are you segmenting your watches collection?  
Case size/style, colour stories, collaborations eg Mountain Rescue England & Wales and RNLI

What general trends are you noticing?
We’re noticing a greater awareness of appliance type watches and their shorter lifespan versus the longer term analogue durability and it’s becoming a real ‘thing’.

What is your collection theme and which stories are you telling to get customers stoked on boardsports watches? 
We’re just launching a collaboration with the RNLI and V2 Mountain England and Wales special edition both with some lovely functional enhancements making them even more suited to professional use.

What makes this product category important to your brand?
We only make fit for purpose watches – designed to last for years not fashion seasons.  We’ve proven the Elliot Brown concept in the fiercely watch and jewellery retail environment and now the day is here where we are open the brand and all of it’s relevant connections to the boardsport retail community.

What are the main features boardsports customers demand from a boardsports watch?
Proper durability (not marketing hype dressed up into something it isn’t), easy to use/wear, styles that fit the lifestyle that aren’t too “shouty”, work equally well during the working week or a night out but  that can hit the odd pavement and survive unscathed.

Elliot Brown SS20 Watches

Which technical features are you the most proud of? 
Our internal shock protection system is unique, but then so too are our triple sealed crowns and our solid easy change strap bars and the case hardened bezels that will leave dents in pavements.

What are you doing with materials, colours and textures? 
There’s a real shift towards natural materials. We’re launching a webbing strap with double selvedge woven edges and a neat buckle system we’re patenting – they’re being woven to our exact specs on 120 year old shuttle looms in the UK – oh and they won’t smell because we’re treating them to an anti-bacterial wash.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Canford 202-025-R01 RNLI Special Edition Canford (and Kimmeridge) at £365 with £35 being paid to the RNLI for every one that’s sold.  They have a deep ocean blue dial, ultra clear indexes, a new locking internal timing bezel on the Canford and sapphire crystal in addition to Elliot Brown’s unusually high spec.

Elliot Brown SS20 Watches

Canford 202-012-R01 Mountain Rescue Special Edition. Supporting the purchase of equipment for the volunteer teams who drop everything to help those in trouble on our hills and mountains.

Holton Professional 101-001-R01. Developed for and issued to a specialist branch of the British military complete with NATO stock number.  Need we say more?

Brand Previews


98 Red paddle sup

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


Send this to a friend