G-SHOCK SS20 Watches

G-SHOCK SS20 Watches

Retail Buyers Guide:  Watches SS20

Brand: G-SHOCK
Interviewee:  Christian Dittrich, Key Account Manager – Urban/Lifestyle Department

G-SHOCK SS20 Watches

What are your main price points for next season?
Our main price points are 100-130 EUR. We are going to expand our price entry level category.

You can get  a stylish  G-SHOCK watch from our “The Origin” line already for 89,90 EUR in Europe.

How are you segmenting your watches collection?
We have have 3 main segments which contain different product categories.

G-SHOCK Basic assortment – which contains our product lines like “The Origin” – stylish square cased O.G. G-SHOCK´s which you know from the 90´s

“G-Squad” – stylish BT connected G-Shock watches in trendy colorways + sport/health functions like steptracker, etc.,

“G-lide” cool G-SHOCK watches which with funtions like tide graph, etc. Perfect for surfers and other watersports activists.

G-SHOCK Premium – contains the product categories MR-G, MTG. G-Steel and Master of G.

Higher priced G-SHOCK watches for the grown up G-SHOCK fan. These watches offer different materials and funtcions than the Basic assortment. We are talking about premium fullmetal as well as resin watches with saphire glass and a lot of other different functions and product specs.

G-SHOCK Limited – limited Editions and special collaborations. We do a lot of cool collaborations with Artists, Athletes and other brands which are always a big highlight.

Check out our latest collaboration with the Surf-Pro Kanoa Igarashi.

G-SHOCK SS20 Watches

What general trends are you noticing?
The young generation is looking after hyped and/ or luxury products more than ever. Traditional luxury brands are getting more and more into the streetwear/ urban culture. Which makes it not easier for traditional board sport brands. Look at the Skatebrands who are now collaborating with high fashion labels. The part of story telling today to create a hype product is more important than ever. When the story is hyped, the product is hyped and trendy….it´s no matter about colors, materials, etc. It´s more a matter about the right ambassador/influencers and story you choose to set up trends. There are so many examples out there. Open your Instagram and have a look on all these hard working influencers.

What is your collection theme and which stories are you telling to get customers stoked on boardsports watches?
Our main theme is “The Origin”. We want to transport the story of the traditional G-SHOCK DNA and the O.G. G-SHOCK style. G-SHOCK stands for stylish watches which are shock resistant, water resistant, innovative and ready to combat in every tough situation of life. Furthermore we are appealing the “4 Theatres of life. That means we are covering the segments Sport, Lifestyle, Fashion and Music with our products and our customer approach. Hot collaborations and limited products are just two triggers to get stoked by customers. Stylish fresh new looks to make our customers daily life complete is another.

What makes this product category important to your brand?
Each product category is important for us. It allows us to approach different kinds of target groups. This gives us the opportunity to expand our business without loosing our grass roots.

G-SHOCK SS20 Watches

What are the main features boardsports customers demand from a boardsports watch?
Shock resistant, water resistant, benefit of individual tech. features. E.g. Tide graph function.

Which technical features are you the most proud of?
Unique shock resistance and the general G-SHOCK product DNA.

What are you doing with materials, colours and textures?
G-SHOCK is well know for its innovative materials and textures.

We will expand our product line with carbon and titanium materials.

Furthermore we did some never seen iron plated creations to get a rainbow or special vintage finish.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.





Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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