Quiksilver & Roxy SS20 Watches

Quiksilver & Roxy SS20 Watches

Retail Buyers Guide:  Watches SS20

Interviewee:  JP Bonnemason, Global Watches product manager

Quiksilver & Roxy SS20 Watches

What are your main price points for next season?
Quiksilver metal tide watches at 99€

Quiksilver & Roxy plastic tide watches at 89€

Quiksilver & Roxy plastic watches at 79€

Kids watches at 49€

How are you segmenting your watches collection?
The Quiksilver & Roxy ranges are divided in 2 segments: Lifestyle & Performance

Lifestyle = Trendy cases with leather or metal straps

Performance = Functional cases with silicon straps

What general trends are you noticing?
After a trend of oversized cases, we see that the smaller cases are coming back again.

Still Vintage inspiration on plastic, leather and metal watches.

Translucid plastic case and strap

What is your collection theme and which stories are you telling to get customers stoked on boardsports watches?
The main message for the Quiksilver & Roxy watches is to provide to the consumers a full waterproof watches range with price points from 59€ to 79€ and tide watches under 100€.

Our best argument for the retailers is the efficiency of our after sales service. Defective problems are current for every watches brand so we focus on providing the best after sales service under 48h to satisfy the clients and to give a longer life to the products.

We want to link our different apparel universes to the watches: water/ snow / lifestyle focusing on important details which match each universe:

Lifestyle: trend, casual & fabrics

Water: waterproof, tide & comfort

Snow: comfort & style

Quiksilver & Roxy SS20 Watches

What makes this product category important to your brand?
Watches take part of our technical divison with sunnies, optics, goggles & helmets.Those technical products have always been relevant for our brands and bring technicity, credibility to the core market and consumers who expect adding values to the products.

What are the main features boardsports customers demand from a boardsports watch?
Main features are comfort, quality, waterproofness, style, durability & tide informations

Which technical features are you the most proud of?
Slimest tide watches on the market=> Quiksilver Addictiv pro tide & Roxy Slim tide.

The problem with the tide watch is that they use to be thick du to a special movement.

We developed a slimmer case to integrate our special tide movement. This watch is the best one to wear under a wetsuit.

What are you doing with materials, colours and textures?
We try to be linked to our apparel collections bringing the same colors & artworks

Quiksilver & Roxy SS20 Watches

Please name and describe your 3 highlight pieces and items that retailers should definitely order.

ADDICTIV PRO TIDE METAL : vintage metal shape with an ultra thin tide digital movement under 100€ (99€) 10 ATM

ADDICTIV PRO TIDE : Ultra slim plastic tide watch with silicone strap and an ultra thin digital movement at 89€ 10 ATM

STRINGER TIDE :  Digital tide movement featuring Quiksilver’s award winning deep tide system: 12 years of pre-programmed tide dta for 300 spots aroubd the world. Water height measured in feet meters or coefficient 149€ 10 ATM


SLIMTIDE : Ultra slim plastic tide watch with silicone strap and an ultra thin digital movement at 89€ 10 ATM

MESSENGER ACTIV: Ana digit smart movement with date tide prediction on 300 spots around the world. Calculate daily steps,  distance, calories, heart rates. Link with your smartphone to receive your notifications and save your statistics. 249€ 10 ATM

SHIBU: Vintage digital metal watch in rose gold 59€ 5 ATM

Brand Previews


98 Core Kitesurfing

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


Send this to a friend