Retail Buyers Guide: Underwear SS19
Interviewee: Tomas Koudela – Head of Sales and Marketing
What are the current big trends with boardsport underwear retailers need for 2019?
Special designs, stretch materials, special materials (Viscose Modal), comfortable when riding.
What are your main price points for next season?
We offer the price point boxer shorts for 12,99 EUR. But we are trying to keep all our styles competitive in the range 12,99 – 19,99 EUR.
How are you segmenting your underwear collection?
Special knitted boxer briefs (93% viscose modal / 3% elastane)
Knitted boxer briefs (95% cotton / 5% elastane) – signature, long, allover prints, plain
Woven boxer shorts (100% cotton) – allover prints, checker
Women’s panties and bras – all over prints, plain
MARKETING & STYLES
What are your main stories in terms of styles and materials for 2019?
Knitted boxer briefs made from 95% cotton and 5% elastane. Most of the companies use polyester. Signature and allover prints in Knitted boxer briefs. Viscose modal boxer briefs.
Which colours and graphics are on trend right now?
Crazy, funny graphics and the classic checkers.
What are the main cuts and constructions right now?
We work with 3 cuts in the men’s line now – boxer briefs, long boxer briefs, boxer shorts.
What are your talking points with POS? Anything special you’re doing to sell help retailers sell/present your product (packaging/displays)?
Good and variable display that works with the packaging is key. The packaging has to be smart to not stock air in the warehouse.
TECH / ECO
What are the main features customers demand from boardsports underwear?
Comfort, durability, style.
Which technical features are you the most proud of?
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Apollo boxer shorts, Ezra boxer briefs, Sidney LTD boxer briefs