Volcom FW19/20 Men's Outerwear

Volcom Men’s Outerwear FW19/20 Preview

Retail Buyers Guide:  Men’s Outerwear FW19/20

Brand: Volcom
Interviewee: Jan Prokes, Category Manager – Volcom Snow EU

Volcom FW19/20 Men's Outerwear

What’s the overall theme behind next year’s outerwear?
SN20, hitting stores Fall 19, will be our 20th winter collection. That calls for celebration and a timeline highlighting our technical innovations, stand-out rider performances, unforgettable video parts, snowboarding history in the making and much much more.

What are the three most important products in next year’s range? Why? Please tell us about them.
Volcom’s patented Proprietary Technologies can never be highlighted too often.. Zip Tech, TDS (Thermal Defense System) Face Tech and Grow Tech.

Are your price points going up or down? Where does this pressure come from
Our pricing is as competitive as ever, it has gone down both in entry level Gore Tex and at price point.

Volcom FW19/20 Men's Outerwear

What new fits / silhouettes are coming next year?
We offer 3 jacket and 6 pant fits for MEN.

What’s new in colours / prints?
Check our Cheetah Stone Gore jacket print, the Black Print in L-Gore and the Holbeck INS jkt in Mens/Youth.

Here’s the place to talk about fabrics, features and technical innovations. Here we’re principally interested in *NEW* technical stories that you haven’t offered to retailers previously.
All our Gore Tex for SN20 is PFC-free and well within Bluesign approval criteria.

Volcom FW19/20 Men's Outerwear

What are your top marketing stories for next season? This will help us to put some focus in the right place.
The Bryan Iguchi Stretch Gore Tex collecion, The Pat Moore Collection,  and our Youth Outerwear line, introducing Gore Tex for kids.

Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
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