Fallen SS20 Skate Shoe Preview

Fallen SS20 Skate Shoes Preview

Retail Buyers Guide:  Skate Shoes SS20

Brand:  Fallen
Interviewee: Ronnie Mazzei 

Fallen SS20 Skate Shoe Preview


What are the current big trends with boardsport footwear retailers need?
The footwear industry in boardsport was always lead by skate shoe brands, consumers want to be identified by the brand, retailers should bet for the brands that are loyal to their fans.

Fallen SS20 Skate Shoe Preview

What are your main price points for next season?
Our main price point shoe is the Bomber for 65 Euros. 

How is the overall health of the European skate shoes market right now?
We find it is a weaker market, moving young kids in to lifestyle.


What are the cuts, silhouettes you are pushing?
We’re keeping the focus in the Re Issue styles with modern details, and a slimmer silhouette.

Our main Collection will be Vulcanized construction with reinforcements in materials to last longer.

Which colors are trending (except black, black, black)?
We see that white may grow, and lots of the styles with Gum Sole color.

Which materials are you using and what are the latest trends?
We are loyal to the suede, but adding more Vegan Styles, adding branding Techy details in the shoe with TPU.

Fallen SS20 Skate Shoe Preview

Are you seeing demand for specific kid’s and women’s skate shoes?
We see an opportunity for women, probably launch in 2020.


What are the main technical features customers demand from skate shoes?
Young kids liked Sleep On, but we think it won’t last for long.

Which technical features are you the most proud of?
We are proud of re introducing the Impact Foam insole as the standard of the brand. It doesn’t matter if it’s a price point style, you will always get the comfort. For most brands it is an added value feature but for us it is a standard.

Are you using sustainable materials/manufacturing/packaging in your shoes collection?
Not yet but it’s planned for end of 2020.


We highly recommend to buy our Bomber Black Gum, one of our best sellers, which will be carrying over the next seasons, another classic is the Patriot Black White, for the capsole lovers.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20


ISSUE 106-1
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