Heimplanet SS20 Camping Gear

Heimplanet SS20 Camping Goods Preview

Retail Buyers Guide:  The Great Outdoors SS20

Brand: Heimplanet
Interviewee: Stefan Clauss, Founder

Heimplanet SS20 Camping Gear


How is the Camping Goods market?
We are seeing a strong growing trend towards the outdoors and the camping goods market. Camping and outdoors is seen as a cool thing to do and more and more customers are buying into it.

What are the major trends in the Camping Goods market next Spring/Summer?
Going camping becomes a lifestyle activity on its own. It is less and less something people do while doing something else. Camping becomes the lifestyle itself. This shift creates a lot of opportunities and camping accessories become the centre of attention.

Heimplanet SS20 Camping Gear

What do customers expect from their Camping Gear in today’s market? How do you cater to their demands?
The products customers are searching for today do not just fulfill a certain practical purpose; they become objects of joy and have a decorative quality. Camping goods that you could imagine in your living room offer the kind of quality customers are searching for nowadays.

What are the main marketing stories behind your Camping Goods SS20 collection? 
The stories we tell and share we call: breakouts. We try to show ways to break out of your routine, on a daily level, the weekend or for the trip of a lifetime.

Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Screen Shot 2021-09-30 at 11.48.16
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