goodboards SS20 Wakeboard Hard Goods

goodboards SS20 Wakeboard Hard Goods Preview

Retail Buyers Guide:  Wakeboard Hard Goods SS20

Brand: goodboards
Interviewee:  Josef Holub, Founder

goodboards SS20 Wakeboard Hard Goods

Current Trends. What are the main trends for 2020 in the wakeboard hardware market, in terms of categories? Where have you seen the biggest growth so far in 2019?
Customers want longer boards, more flex and robust construction. That’s exactly what goodboards offers.

Future Trends
What do you believe will be the main trends for 2020 in the wakeboard hardware market, in terms of categories? Where do you expect the biggest growth in 2020?
The biggest growth we expect at cable wakeboards, because new cables are built again and again. The features are getting bigger and bigger and therefore the construction needs to be more stable.

goodboards SS20 Wakeboard Hard Goods

Board Hardware
What was successful for you in 2019 in terms of product technology, or changes in product you implemented. What is new for your wakeboard construction and design for 2020 and are there any trends in terms of design and construction that the entire industry seems to be progressing towards?
For us it is important to offer flex wakeboards with different channels. Every customer wants something different and therefore the differences are not in the design, but in the construction. At the same time tests for end users very important. We will organize 84 test days in the summer of 2019.

Our designs come from designers from Germany, who are themselves wakeboarders and snowboarders. Designs are timeless and with lots of wood. Also, for the season 2020 we offer the pro model of Vanessa Weinhauser – Fly – which we will produce in lengths 134, 136, 139, 143, 146 and 149.

Retailer Help
How are you helping retailers sell your product and which method of help seems to be the most effective?
We organize over 80 days of testing and recommend the shops. We do not have our own online shop but recommend the shops. The dealers have a large margin on goodboards and can order testboards at special prices.

goodboards SS20 Wakeboard Hard Goods

Key Products
Tell us about your 3 key products for 2020 and why you think they will be great sellers?
Fly – modern design, 8 channels, sharp edge, harder in the middle, tip soft, more rocker and new lengths.

Onefiftyone – length 151, soft flex, narrow outline, perfect for jibber and cruiser

Bonobo – 4 round channels tip and tail, flat in the middle, medium flex and perfect all-rounder


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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
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