Mindless 2020 Cruiser Preview

Mindless 2020 Cruiser Preview

Retail Buyers Guide:  Cruisers 2020

Brand: Mindless Longboards
Interviewee: Andy King

Mindless 2020 Cruiser Preview

MARKET

How is the situation on the European cruiser market right now?
Good, it’s the majority of our sales within the longboard sector.

What are your main price points for next season?
We’re remaining focused on cruisers and also introducing a street range. The brand continues to focus on ensuring that all riders have access to the sport by having a range of product that is well designed, high quality and affordable.

What are the main growth sections for cruisers, like commuting?
We’re hoping to grow our SKP sector, with a new truck. No longer using stock factory trucks on any of our ‘cruiser’ boards and allowing us to produce a street range we’re happy with. Coming summer 2020.

Mindless 2020 Cruiser Preview

Mandela Black

MARKETING

Are you noticing an increase in female riders? Are you targeting this segment specifically?
Yes there is an increase, we prefer to keep our graphics gender neutral, allowing both male and female’s to ride them

How are you helping retailers sell your cruisers and educate customers (POS displays, etc.)?
We’re investing in a new b2b & have upgraded our brand website this year and will continue to do so

DESIGN

We are seeing a trend towards shorter longboards and cruisers with longboard constructions (drop-cruisers). Is that a trend you are serving?
Definitely seeing a trend towards shorter longboards and cruisers and this will be the are we are really focussing on for 2020.

What are the most important shapes for 2020?
Mini cruisers that actually skate like a traditional skateboard.

Which technical features are you the most proud of?
Our new truck coming out in summer 2020, will allow us to really increase our mini cruiser range performance.

Do you offer e-skates?
Not yet

What are you doing with (eco) materials, colours and graphics?
We’re always looking to reduce plastic use, we source high quality wood alternatives to Canadian maple close to our factories from sustainable forests, reducing the carbon footprint of the wood.

BEST SELLERS

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Our new Mindless Daily graphic is a classic, our Mandala board is available in three great colours and our Core Cruiser board is a real hot one!

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Magazine

ISSUE 106-1
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