Evoc FW20/21 Snow Safety

Evoc FW20/21 Snow Safety Preview

Retail Buyers Guide:  Snow Safety FW20/21

Brand: EVOC
Interviewee: Jan Sallawitz, Head of Marketing

Evoc FW20/21 Snow Safety

What are the major trends in the snow safety market next Fall/Winter?
The body protection segment is growing, and new protector technologies will appear. Besides that, avalanche airbags are still a big thing and constantly refined further. People are looking for convenient safety solutions with usability and a lot of comfort.

Evoc FW20/21 Snow Safety


What do customers expect from their snow safety equipment?
They expect it to be light and fitting but more importantly to be durable, versatile and very practical. Practical in terms of organization and pocket management but also intuitively usable.

How are you segmenting your snow safety products and what are the main price points in each segment?
We will launch our new top-notch model, the LINE R.A.S. PROTECTOR, a hybrid of protector and avalanche airbag system ready backpack from 270 €. Our LINE R.A.S. avalanche airbag system ready backpack from 220€ and the protection packs start at 160 €. We re-launched our protection wear with a new protector technology called LITESHIELD PLUS for 20/21, starting at 140 €.

Evoc FW20/21 Snow Safety


Avalanche Backpacks
What are the most important technologies/features in your avalanche backpacks? Which features set you apart from other brands? Do you offer anything new and outstanding next season?
Our brand-new LINE R.A.S. PROTECTOR is the first ever pack that’s ready for a Mammut R.A.S. avalanche airbag unit and steps it up with a level 1 back protector – it will be available in a 22l and 30l volume variant. That’s as safe as it gets. It finally fully embodies where EVOC is coming from and is known for. Like our regular LINE R.A.S. avalanche safety packs it has a carrying system that was developed for touring packs and is therefore super comfy plus has bionic hip wings, that grow out of the main compartment. That gives you a “body hugging effect” as we call it. It embraces you, guarantees a perfect weight distribution and makes sure that the pack stays in place, even while jumping and flipping.

Brand Previews

Previous image Next image


100 Rojo womens outerwear

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21


Screen Shot 2021-09-30 at 11.48.16
Send this to a friend