Cabrinha SS21 Kites

Cabrinha SS21 Kite Preview

Retail Buyers Guide:  Kites SS21
Brand:  Cabrinha
Interviewee: Christian May, Brandmanager Cabrinha PGG

Current Trends 

What are the main trends for 2020 in the kite market, in terms of riding categories (big air, wave, foil, wing…)?
Big Air, Foil and Lightwind.

In what riding category have you seen the biggest growth so far in 2020 and why?
Powerful Hangtime Kites, Foil Setups with wide ranges.

Cabrinha SS21 Kites

X-Fly

Future Trends 

What do you believe will be the main trends for 2021 in the kite market, in terms of riding categories?
Multipurpose Foilboards and Foilkites, lightwind gear and Wings.

In what category do you expect the biggest growth in 2021and why?
Kite and Wing Foiling, Lightwind kiting.

Kites

Which of your Kites are selling well in 2020 and why?
Switchblade for All-round and Big Air Performance. Easy to use, powerful and perfect compromise between hangtime and turning speed.

What is new for your kite construction, materials and design for 2021?
We cannot talk about upcoming kite designs yet.

Are there any trends in terms of kite design, construction and materials that the entire industry seems to be progressing towards?
Light weight constructions, tube kite alternatives to soft kites.

Boards 

Which of your boards are selling well in 2020 and why?
Ace Hybrid as it has a perfect material mix. The compromise between wood and carbon is amazing. Stiffer as a wood board, but more comfortable as every carbon board. The best Twintip board of our range.

X:Breed Foil as a perfect crossover surf and foilboard. Easy to use, easy to learn how to foil. One board that covers two categories with almost no compromises.

What is new for 2021 in terms of board design, materials and construction?
More Crossover Surf and Foilboards.

Pro constructions, which is a unique blend of known surfboard construction, blended with the extra reinforcements through Honeycomb material as well as the unique responsive flex control of the carbon stringer.

Cabrinha SS21 Kites

Cutlass Foil

Are there any trends in terms of board design and construction that the entire industry seems to be progressing towards?
Constructions that have the strength needed for high performance kitesurfing, but in a light weight package.

Aesthetics / Pro Riders 

Any stand out new graphics or artwork collaborations?
The Cabrinha ICON series are one of a kind. It’s a limited edition of Switchblades and Drifter kites, celebrating Cabrinha’s journey throughout the last 20 years. They feature some of our favorite brand products intrinsic to helping riders achieve multiple world championships and world records. Each kite comes with an official badge with collectors number and limited edition Icon kite bag.

Sustainability

Are you using sustainable materials in your kites and boards construction? Have you implemented any sustainable practices in your production and shipping processes?                                                               
All directional boards for 00:00 ship within the Flexi Hex packaging material. With an overall brand target to reduce on plastic waste and single use products, we have incorporated Flexi Hex in our shipping to not only further protect the products during transportation, but also to provide the customers with a product that can be reused multiple times when traveling and packing.

Retailer Help 

How are you helping retailers sell your product and which method of help seems to be the most effective? Have you had to adapt your retailer support in any way due to the pandemic?                                           
We try to help wherever we are able to do so. This varies from each shop. An individual solution is often the most effective way.

Key Products

Tell us about your 3 key products for 2021 and why you think they will be great sellers
For now we cannot talk about new 2021 kite and twintip models. However, we expect the Crossover Surf and Foilboards and our brand new Crosswing2 to kick off.

The Cutlass Foil offers amazing surf features. Narrower with more rail contact in turns and pop for air, refined rails, improved durability, increased lift and speed through channel bottom. Crossover foil thanks to 5 fin configuration.

The Crosswing2 is the next generation wing with a unique ultra rigid double strut design for aerofoil support and improved response, excellent upwind ability, an incredible low end monster, wide span handle layout for micro adjustment/trim.

X:Fly for dual purpose and wide range of use: Hydrofoil SUP and Winging. Has a very stable platform, light weight to size ratio, perfect board for beginners and advanced riders.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Magazine

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