C1rca FW22 Skate Footwear Preview

C1rca FW22 Skate Footwear Preview

Retail Buyers Guide:  Skate Footwear F/W 2022 Retail Buyer’s Guide
Brand:  C1rca
Interviewee: Simone Satragno, Marketing Manager

How is the overall health of the European skate shoes market right now?
Sounds better then last year

How is Covid-19 continuing to effect business and how are you navigating the issues? Ie Carry overs/ shipping costs/ delays etc..
Shipping costs and delays are 2 big problems. If everyone has the same problem, the problem is less important

What are your main price points for next season?

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season? AL50, AL50 PRO, AL 50 SLIM, AL 50 TM, Buckler 99 are our focus for footwear. Adrian Lopez and Heritage apparel collections will be our focus for apparel

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How are you serving the needs of retailers as more marketing shifts to digital channels?
We are improving our web site. We are growing in online markets

What general trends are you noticing in Europe right now?
Skate is growing up, mostly in Poland, Spain and France

What is THE skate shoe style retailers need to stock this season?
Slim model

Are you favouring more simplistic silhouettes or tech-heavy profiles?
Our customers prefer simplistic silhouettes, so we prefer simplistic silhouettes

Are you proud of any new technology in your shoes? Fusiongrip is very required by our customers, they can find in AL50 PRO model


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