CéBé Sunglasses S/S 2024 SUNGLASSES Preview

Retail Buyers Guide:  Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand:  CÉBÉ
Interviewee: Maxime Bos - Designer

What are the key trends in sunglasses for board sports for Spring/Summer 2024?
For lenses : Colors flash / polarized & photochromic

How have your sales been in 2023 so far? Good

How are you segmenting your sunglasses?
By usage for adult / By size for kids

What frame shapes and colours do you offer in your SS24 collection?
Every kind of classical shape like pantos, wayfarer for lifestyle, Mono lens and technical frame for sport. Concerning colors we try to offer top sellers as well , but innovate with new tortoise and crystal for the frame  / purple flash for the lenses.

CBS066_S'Calibur_Pink Mint Matte_Zone Blue Light Grey Cat.3-02

S’Calibur_Pink Mint Matte_Zone Blue Light Grey Cat

What materials are you using in your SS24 collection?
Mainly Polycarbonate

What lens technologies do you offer in your SS24 collection?

  • Polarized
  • Photochromic
  • Blue blocking technology
  • Cat 0 – 1 – 2 – 3 – 4
  • Glass lenses

Which lens colours and tints will you be offering in SS24?
Red , blue , green , pink , purple , translucid , grey , silver , gold , brown

Will you offer prescription glasses in SS24?
Yes with our French partner Metaoptics

CBS157_S'Calibur_Turquoise Fuchsia Matte_Zone Blue Light Grey Cat.3 Pink-02

S’Calibur_Turquoise Fuchsia Matte_Zone Blue Light Grey Cat Pink

Any new sustainable practices in your production and shipping processes?
We reintroduce part of our collection in French manufacturer

What are your marketing stories?

  • Come back in France
  • New sports
  • New technologies
  • New partnerships

How are you supporting retailers to sell this category? We provide marketing support

What is your situation regarding stock and deliveries?
We are quite confident to have stock control to ensure that we only have what we need for our reassortments.

CS34902_Nightawk_crystal black matte_Zone Grey Cat.3 Silver-01

Nightawk_crystal black matte_Zone Grey Cat.3 Silver

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