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Aphex S/S 2024 SUNGLASSES Preview

Retail Buyers Guide:  Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand:  Aphex
Interviewee: N/A

What are the key trends in sunglasses for board sports for Spring/Summer 2024?
Crossover functionality and clean lines for frame shapes. Ever growing ecological awareness for materials and product lifespan.

How have your sales been in 2023 so far?
Our first year in sunglasses has exceeded our expectations! We’re super stoked.

How are you segmenting your sunglasses?
We have two clear lineations – sports (leaning on our goggle heritage for materials and functions) and casual (which still maintain all the key features, but with a more wearable look off the mountain)

What frame shapes and colours do you offer in your SS24 collection?
Frame colours are still muted neutral tones – with hits of colour. Lenses are wild though – it makes for a nice contrast.



What materials are you using in your SS24 collection?
All recycled materials wherever possible – tuning our hydrophobic materials has been a challenge, but we’re super happy with the performance in all conditions.

What lens technologies do you offer in your SS24 collection?
Killer Category 2 and Category 3 lenses, fully polarized. Natch.

Which lens colours and tints will you be offering in SS24?
Black, black and black. Oh yeah, and some killer metallic tones alongside… umm. Black.

Will you offer prescription glasses in SS24? Nope.



Any new sustainable practices in your production and shipping processes ?
All the way through we’re keeping up our sustainable approach. This is really a priority and has been for a few years now.

What are your marketing stories?
Killer performance for a great price. Our cycling style glases are customizable, with switchable lenses – it’s in our DNA, and we’re moving even further towards total customizability this year.

How are you supporting retailers to sell this category?
POP is key, and custom graphics for retailers upon request – always happy to oblige.

What is your situation regarding stock and deliveries?
All good, everything is on time and in order!



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Oct/nov 2023 PROLIMIT

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