Supernatural SS19 Underwear Preview

Retail Buyers Guide:  Underwear SS19

Brand: Supernatural
Interviewee: Adrian Rief – Head of marketing



What are the current big trends with boardsport underwear retailers need for 2019?
Funky prints and colours

How are you segmenting your underwear collection?
Three different strengths 140 grams 175 grams and 230 grams


What are your main stories in terms of styles and materials for 2019?
We always have an underwear set in an allover print as well as many colours

What are the main cuts and constructions right now?
We didn’t change anything in our underwear except colours and prints


What are your talking points with POS? Anything special you’re doing to sell help retailers sell/present your product (packaging/displays)?
New packaging and furniture available for our customers


What are the main features customers demand from boardsports underwear?
Should have function at an affordable price

Which technical features are you the most proud of?
Our special fibre consisting of 50% merino wool and 50% synthetic fibre.


Please name and describe your 3 highlight pieces and items that retailers should definitely order.
¾ Tight
V-neck shirt
Long sleeve

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91 Dakine Leash

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Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

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Base Layers FW20/21

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Facemasks FW20/21

Snow Safety FW20/21

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Snowboards FW20/21

Skate Shoes FW20/21


Screen Shot 2021-09-30 at 11.48.16
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