Brand: CHPO Brand
Interviewee: Johanna Åkerström, Marketing Coordinator
What are your main price points for next season?
Our price range goes from 55 to 110 euro.
How are you segmenting your watches collection?
The SS20 watch collection includes 4 watches made out of 316L Brushed stainless steel, hardened mineral glass and waterproof up to 10 ATM. Suitable for surfing and other water sports. Segments in the watch collection are waterproof and non-waterproof. Vegan leather or stainless steel.
What general trends are you noticing?
The watches in our SS20 collection comes with a strap made from either stainless steel or vegan leather. We are now PETA-Approved and we think that vegan leather is the way forward!
What is your collection theme and which stories are you telling to get customers stoked on boardsports watches?
The SS20 lookbook was shot in Long Beach, California, together with our team skaters Vanessa Torres, Don “Nuge” Nguyen, Fernando Bramsmark and Samantha Narvaez. Presenting both the collection and great places to visit in Long Beach.
What are the main features boardsports customers demand from a boardsports watch?
Great looks, great quality and great social values at prices anyone can afford.
Which technical features are you the most proud of?
Our watches made out of 316L Brushed stainless steel, hardened mineral glass and waterproof up to 10 ATM. This is our premium styles.
What are you doing with materials, colours and textures?
We’re exchanging the leather straps into vegan leather. The quality has improved a lot and it’s now hard to tell the difference between real vs. vegan leather. And the real bonus is that it’s not made from the skins of dead animals.
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Nando Motör, Black dial with golden details. Black metal mesh wristband.
Harold Betong, Betong dial. Black vegan leather strap.
Khorshid Rose Gold, White dial, rose gold case and details. Brown vegan leather strap.