Freestyle SS20 Watches

Freestyle SS20 Watches

Retail Buyers Guide:  Watches SS20

Brand: Freestyle
Interviewee:  Wilson Troche, Director of Sales

Freestyle SS20 Watches

What are your main price points for next season?
$55 – $70 USD

How are you segmenting your watches collection?
Our collection is focused on our signature Shark Watch in the classic and mini size. Available with our classic clip or leash closures on fabric straps, or silicone buckle straps, they offer comfort and durability with style.

What general trends are you noticing?
We are experiencing a great resurgence and interest in the brand as our watches are as much a functional sport timepiece as they are fashion accessory. Watches are an expression of style and we have seen tremendous response to our patterns and bold color combinations.

Freestyle SS20 Watches

What is your collection theme and which stories are you telling to get customers stoked on boardsports watches?
One of key collections this fall is on our Palm Spring prints series. Available August 2019, the prints of this collection are at the intersection of where the desert meets the beach. We are also feature “Pretty Mint” Pastels a strong series featuring solids and floral prints highlighted by our signature mint color.

What makes this product category important to your brand?
Prints and color have and continue to be a hallmark of our brand. Each season we strive to give our mega fans and collectors something new they have to add to their collection.

What are the main features boardsports customers demand from a boardsports watch?
Reliability, as the original ocean performance timepiece our customer demand reliability, quality and water-resistance that withstands their active lifestyle.

Which technical features are you the most proud of?
We are most proud of our value proposition. We offer a functional, durable and fashionable product that can go with you on any adventure in or out of the water at an exceptional price.

What are you doing with materials, colours and textures?
Freestyle is known for its diverse and unique use of color it represents the irreverent free spirit of our brand and our customers. This season be on the lookout for bold colour combinations that will bring you back to the 80’s with pops of neon. Amazing tropical prints that make each day a day at the beach. 

Freestyle SS20 Watches

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
FS101028 Shark Classic Clip “Aloha Paradise Green”

FS101043 Shark Classic Leash “Guava Lava”

FS101051 Shark Classic Clip “Octopus”

Brand Previews


98 Oakley

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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