Emerica FW20/21 Skate Shoes

Emerica FW20/21 Skate Shoes Preview

Retail Buyers Guide:  Skate Shoes FW20/21

Brand: Emerica
Interviewee: Paul Kwon. Lead Merchandiser and Designer

Emerica FW20/21 Skate Shoes

What are your main price points for next season?
€70-€85 range

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
Our FW20/21 collection theme is inspired by the LP artwork of the bands featured in Emerica’s archive of classic skate videos.  A new style we are introducing called the “Pillar”. The Omen Low and Wino G6 Slip-On x Reserve project in collaboration with Artist Sasha Barr. The Pink Elephant Merch pack and Dakota Servold Wino G6 Slip-On colorway.

Emerica FW20/21 Skate Shoes

How are you serving the needs of skaters in Europe related to cold weather season?
We are offering a weather friendly Romero Laced high. It features full grain leather, gusseted tongues, a thermal liner and sturdy hiking boots designed specifically for the European Market.

What general trends are you noticing in Europe right now?
The trend of globalism in skateboarding is still going strong. We are finding that kids want product stories that speak to their communities or specific regions.

What is THE skate shoe style retailers need to stock for FW20/21?
Our new mid-top the “Pillar” as well as The Sasha Barr x Reserve Capsule and Dakota Slip-On colorway.

Which technical features are you the most proud of?
The engineered liner on the “Pillar” allows breathability without compromising durabitlity.

Emerica FW20/21 Skate Shoes

What are the cuts, silhouettes and materials for FW 20/21?
We are seeing a lot of requests for mid-tops from our younger riders as well as a desire for brighter colors. Full Grain Leather offerings continue to be a success for our brand

Are you using sustainable materials/manufacturing/packaging in your shoes collection?
Not currently, but we are working on an animal friendly pack for the near future. Stay tuned!

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
The Pillar (all 3 colors!)

Wino G6 Slip-on (Dakota Servold Colorway)

The Wino Standard (Pink Elephant Pack)

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Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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