Fallen FW20/21 Skate Shoes

Fallen FW20/21 Skate Shoes Preview

Retail Buyers Guide:  Skate Shoes FW20/21

Brand: FALLEN FOOTWEAR                                       
Interviewee: Ronnie Mazzie , General Manager 

Fallen FW20/21 Skate Shoes

What are your main price points for next season?
For next season Fallen’s price points are generally between 64 and 70 euro for team models and 75-90 Euro for Pro models, with some exceptions. Our highest level model is the Chris Cole Trooper. An outstanding model with design details and quality to Chris’ standards. 

How is the overall health of the European skate shoes market right now?
Generally, the European skate shoes market isn’t the healthiest. Small brands are struggling and dying out.

Fallen finds itself in a position of opportunity, offering a strong line of product to core customers who remember and love the brand. We see much potential in this market now that Fallen is restructured in: production, logistics and strategy. 

Fallen FW20/21 Skate Shoes

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
Fallen is guided by skaters, buy our shoes and we will support you and your local scene.

Our plan is to partner with our favorite shops, and put everyone on the same playing field with a plan based on local love and support, not who writes the biggest checks or has the deepest pockets. 

How are you serving the needs of skaters in Europe related to cold weather season?
Our line up has a full offer of models with Suede and other winter weather materias as well as a dependable Fallen structure that will put up to the harshest elements.

What general trends are you noticing in Europe right now?
We look at trend and keep it in mind throughout our design process, but it’s also important that we design for our fans so that the models evoke a true Fallen essence and heritage. 

Fallen FW20/21 Skate Shoes

What is THE skate shoe style retailers need to stock for FW20/21?
The MUST HAVE style for the season is The Chris Cole Trooper. Tested and approved by Chris.

We made a durable cup sole that stood up to a beating. 

What are the cuts, silhouettes and materials for FW 20/21?
Our lineup is full of classic Fallen models in outstanding colorways. People will remember the models they loved to skate in and buy again as well as younger audiences will discover the legendary Fallen durability.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.


With a cup-sole and natural suede and cotton twill as well as Impact cushioning. Once a staple in the Fallen line-up, we’ve brought back this one for the fans to enjoy a great fit and skate.


A classic silhouette with great colorway selection. Vulcanized Construction with Abrasion Resistant Outsole Impact Foam Insole. The fabrics are Natural Suede and Cotton Twill.


A minimalist design with clean lines and made to skate. Vulcanized Construction with Abrasion Resistant Outsole Impact Foam Insole. The fabrics are Natural Suede and Cotton Twill.


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Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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