Lakai FW20/21 Skate Shoes

Lakai FW20/21 Skate Shoes Preview

Retail Buyers Guide:  Skate Shoes FW20/21

Brand: Lakai
Interviwee:  Scott Sentianin, International Sales

Lakai FW20/21 Skate Shoes

What are your main price points for next season?
€80 is the average pricepoint of our footwear styles.  We are slowly introducing lower priced models into the line to help provide a balance across the line.

How is the overall health of the European skate shoes market right now?
It is changing for the better.  We are seeing a positive sell through in the UK and in Germany for Lakai.  This shows that the two strongest markets have turned the corner. Good retailers can sell anything in their stores. There is an engaged market who frequents the store every 2 weeks on average.  The health of the independent skate shoe marketing could be much better if retailers pushed these independent brands on to the incoming market.  They would see that instead of decreasing sales on the top brands, their overall revenue would increase in the footwear department. That is fact.

Lakai FW20/21 Skate Shoes

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
We have partnered with Travis Millard for our Artist Collection.  This is central to our main brand store for Q3-2020.

How are you serving the needs of skaters in Europe related to cold weather season?
We offer weather treated styles for Q4.  Our Q3 drops are July and August, two months that are generally warmer and least likely to rain.  Our Q4 drops in October, the start of the rainy season.

What general trends are you noticing in Europe right now?
We are seeing the tip of the pyramid of shops selling skate footwear push the independent skate footwear brands.  I have seen this before and it slowly resonated across Europe then, I believe we are seeing it happen again.

What is THE skate shoe style retailers need to stock for FW20/21?
4 Styles are must buy styles: Carroll, Proto Vulc, Atlantic, Cambridge

Which technical features are you the most proud of?
The Paramount outsole (dual density vulcanized construction with a crated outsole for performance and comfort) and the XLK outsole (advanced cupsole with a drop-in soft EVA midsole) have changed the game in skate footwear. We constantly progress our outsole technology employed on our shoes.

Lakai FW20/21 Skate Shoes

What are the cuts, silhouettes and materials for FW 20/21?
We are slowly adding more cupsole to the line.  We have peppered the line with the popular selling Flaco II Mid and the Newport Hi.  Suede dominates and all the textile shoes have a rubber Co-Bound underlay.

Are you using sustainable materials/manufacturing/packaging in your shoes collection?
Yes, we have been using water-based adhesives for over 5 years now.  All our footwear boxes are made from recycled cardboard and are put together without adhesives.  We are working with our factory to convert all sealing tape to a paper tape.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Owen VLK Mint Suede – Travis Millard Collab

Carroll – Light Blue Suede

Atlantic – Burgundy Suede

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Retail Buyer’s Guides

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19



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